Content Creation Marketing for Plastic Surgeons

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Content Creation Marketing for Plastic Surgeons

What is Content Creation Marketing?

Content creation marketing for plastic surgeons is an important strategy to add to your overall marketing plan.

You create and distribute valuable, relevant and consistent content that attracts the right audience. And, the right audience is the one interested in cosmetic rejuvenation. They are looking for information to help them decide which procedure and who should perform it.

Actually, content creation marketing for plastic surgeons is the opposite of mainstream “push” advertising. Advertising pitches and pushes your services onto the masses, while content creation marketing addresses prospective cosmetic patients’ needs so they come to you naturally.

Why is Content Creation Important to Plastic Surgeons?

In a world of relentless information coming at consumers, they only hear what they are interested in at that moment. They seek out that information and come to you when you have the answers they need.

Take the time to create those answers through various platforms and you’ll attract a lot more cosmetic patients. This is important because there are so many advantages and benefits to content creation marketing for plastic surgeons. For example,

Brand Awareness gets you found by the right audience who wants your services.

Building Trust makes you the expert patients feel comfortable with.

Audience Engagement encourages interaction with prospective cosmetic patients.

Lead Generation identifies those who want your services.

Builds Loyalty by developing fans of future cosmetic patients and helps you retain your current patients.

Increases Profitability since your audience is compelled to take action and,

Decreases Advertising Costs since content marketing is free, or cheaper than standard advertising.

Examples of Good Content Creation

Content creation marketing for plastic surgeons works well for surgeons since you have built-in content just by being a plastic surgeon. You have plenty of patient content, as well as practice content.

Think about it…. Plastic surgeons have limitless patient content that includes:

  • Prospective patients visiting your office for consultations.
  • Pre-surgical patients excited and nervous about their upcoming surgery.
  • Surgical patients recuperating.
  • Post-op surgical patients returning for follow-up appointments.
  • Ecstatic patients fully recovered and loving their results.

Each patient has a different story at each phase of their journey. That’s a lot of content to create and distribute online!

But there’s so much more … Plastic surgeons also have limitless practice content such as:Content Creation for Plastic Surgeons

  • Frequently-asked-questions (FAQs) for each procedure.
  • New treatments and procedures.
  • Interesting things happening in the practice (renovating, etc.)
  • Staff stories, birthdays, anniversaries.
  • Personal stories about family and hobbies and so on.

How to Create Content

It takes a team to create content. Start with someone experienced at video editing so they capture the “Day in the Life of a Plastic Surgeon”.  They are responsible for filming you throughout the day. That includes you conducting patient consultations, meeting with post-op patients, performing surgery.

This person needs to be on the lookout for content happening all day in the office. For example, staff performing non-surgical treatments and introducing skincare. You meeting with your team and celebrating your successes. You have endless opportunities for creating content from your unique practice.

Content Creation Marketing Machine and Distribution

Prospective cosmetic patients are scattered all over the Internet so you need to be seen where they are.

The secret to content creation marketing for plastic surgeons is to create great content that is repurposed for different platforms.

Determine which platforms prospective patients use the most. Now, develop a systematic plan to regularly upload content to those platforms.

For example, staff take photos and videotapes live patient consultations with you in your office. That’s because most plastic surgeons are most comfortable and relaxed in that situation.

Now, the content is repurposed as  follows:Content Creation Marketing for Plastic Surgeons

Video –  upload to YouTube, Vimeo, IGTV, Facebook Watch

Transcribe – produce articles, blog posts, press releases, realself Q&A

Photos – upload to facebook, Instagram, pinterest, snapchat

Record – use the audio to start a podcast and upload to top podcast platforms

Do you see how one piece of content becomes up to 20 pieces when you “slice and dice” and repurpose it or different audiences or different platforms.

Content Creation Marketing Warning

But I warn you…this takes a commitment.  This is not a one-time event.

Content creation marketing for plastic surgeons requires ongoing, interesting content that regularly posts to your platforms.

This takes time and effort to create content. However, it’s a great way to attract new cosmetic patients to you without expensive advertising.

Click here for all the strategies for Plastic Surgery Marketing: What’s Working Now.

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

ORDER MY BOOK

A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

TESTIMONIALS

5/5
Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

More To Explore