BLOG

Schedule a Free 30-Minute Strategy Call

Share This Post

Cosmetic Patient Events Don’t Work Anymore

The biggest reason cosmetic patient events don’t work anymore is because you are missing something
in the execution.

The reality is it takes time, money, effort and strategy to pull off a great patient event; however,
when done strategically, the benefits of a cosmetic patient event are numerous.

It can be a revenue-generating event worth many thousands of dollars to you in a few hours.

You solidify relationships with your current patients and start new relationships with prospective
patients who came with them.

The attendees can spread the word about you to their social media channels, giving you even
more exposure to new patients and it creates memories to help the aesthetic patient remember
you when they’re ready for cosmetic enhancement….even years later.

To help you have a great event, here are three important areas to focus on to ensure a successful
and profitable patient event:

Choose a Theme

Answer the questions, “Why are you having an event and then why should the patients come to
your event?” Figure that out first and it makes the rest easier to plan.

For example, do you want this to be a “feel-good” event that shows appreciation to your patients
for supporting your practice growth, or is this a sales event to bring in extra revenues?

Personally, I suggest a combined event with “feel good” appreciation as well as a sales event
offering your patients perks for attending.

And, proven themes that work especially well are:

cosmetic patient events

  • Girls Night Out (leave the kids at home and shop, socialize, sip)
  • Annual Patient Appreciation Event
  • Holiday Event (must be held early November before the Holidays start)

 

Now you need very good reasons WHY your patients want to attend your event when they have
so many other places they could be instead. For example:

  • Raffle Free Products and Services
  • 2 Extra Raffle Tickets for Every Friend they Bring Along (who is new to the practice)
  • Food and Drinks
  • Goody Bag for all Attendees (Value $X)
  • Special Pricing That Evening Only
  • Vendor Demonstrations
  • Make-up Artist
  • Computer Imaging
  • Photo Booth
  • Fortune Teller
  • Chair Massage
  • Photo with local celeb, author, artist

Now your patients are excited to come to your event since so much is going on and they want
to bring their friends with them.

ORDER MY BOOK

A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

ORDER NOW

Market Your Cosmetic Patient Event

It takes a lot of marketing effort to spread the word so everyone knows about your patient event.
That includes email, direct mail, in-house signage, posts, website banners and text messages. Of
course you want to invite your current patients but you also want to invite THEIR friends, family
members and colleagues. Add “bring your friends” to all of your messaging.

You even want to invite those patients who came in for a consultation but never booked and even
long-lost patients interested in reconnecting with you. What a great reason for them to re-engage
with you.

And, of course, use all of your social media channels to promote your patient event to prospective
patients who follow you on social and would love the opportunity to meet you in person.

Put Your Vendors to Work

Profitable Cosmetic Patient events work best when you have support from your vendors who can
be extremely helpful to you.

Your vendors want to help you promote their products and services, so let them. Give them space
to set up their displays, answer attendee questions, do demonstrations and do the selling for you
at theevent.

In return, they can help you with food, printing costs, product and/or samples and gift baskets,
so work with them.

This way, you and your staff can relax and schmooze with your guests while the vendors do the
heavy lifting of promotion.

Now you see why cosmetic patient events don’t work anymore if you don’t step up and use these
strategies.

Have fun and make money!

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
READ MORE
Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

More To Explore