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FREE PDF! Cosmetic Practice Metrics… At-a-Glance, 5 Shifts to Cosmetic Patients on Demand

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Cosmetic Practice Must-Have Metrics

Simplicity is the key to success. Even Steve Jobs of Apple said he attributed his success to being able to say NO so he stayed focused on what really mattered.

Too many practices find themselves overwhelmed with technology, staff, and complexities that end up hindering their progress rather than helping it.  

Top Cosmetic Practice Metrics to Increase Revenue and Efficiency

For example, they buy a new technology to reach a new patient demographic, but it quickly becomes a burden on their office space and budget. 

They didn’t consider how costly and time consuming it is to market to that new demographic, so the technology is quickly collecting dust.

Or, they bring on a new software that is supposed to solve their lead problem. But don’t take into account the learning curve needed for their staff to use it properly. 

So, the staff is confused and frustrated. And they can’t get good data in and out of it since it’s not integrated with their other software they already use. 

Or, they only focus on one thing and that is new patient leads. But they don’t consider where those leads are coming from and if they’re good quality.

They also don’t consider why these leads aren’t converting so they spend more to get more leads and the loop continues.

Unintended Miscues that Can Cost Your Practice

When things get too complicated in your practice, that increases the chance of bad things happening. For example:

  • Mistakes happen that shouldn’t have…
  • Staff is confused and turnover is high…
  • Money is spent and wasted needlessly
  • Patients leave because of dissatisfaction and on and on…

If this resonates with you, it could be time to simplify. Here’s how:

A cosmetic practice’s revenues are a function of just a few key metrics that let you know if you have a healthy or sick cosmetic practice.

cosmetic practice metrics examples

And, once you monitor these few key cosmetic practice metrics weekly, monthly, quarterly and annually, you will never again be blindsided by a dip in your revenues. Because you can see it coming and have time to fix it. 

Cosmetic Practice Metrics Examples:

  • How many leads per week?
  • How many of those leads can your receptionist convert to an appointment?
  • How many show up (or don’t)?
  • How many consults can your coordinator convert to paid procedures?

Focusing on and improving the above numbers is where the magic happens. These are the fundamentals that make up 80% of your success so they are well worth focusing on.

The rest is just “busy stuff” taking you away from your focus on what is producing your results.

Once you have these numbers right, then you can open up to other opportunities. Only IF they can help you increase these numbers. 

To keep this simple, use this simple PDF form at the end of each week to ensure you are on target to reach your monthly goal or meet with your staff now to brainstorm how to turn things around.

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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