Creative pricing strategies for plastic surgeons helps you charge prices worthy of your skills and expertise, while attracting patients who understand you get what you pay for and they care more about quality than saving money.
Money is a funny topic for cosmetic patients. Its emotionally charged and hinges on beliefs and perceptions of price vs. value.
But here’s the thing, a cosmetic patient can feel one way but be swayed to feel a different way once they are presented with a new perspective.
For example, they would never consider paying a consult fee until they dig deeper into your before/after photos and patient reviews and learn more about you on your IG page. Now, they see the value in paying for your time.
We all do it. We balk at price as a knew-jerk reaction until we have more to go on that changes our mind.
Your prospective patients have too much information and choice which is making it difficult for them to choose you.
So, here are creative pricing strategies to help your cosmetic patients make sense of the price and move forward.