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Ep.111: The Top 5 Money Makers in Your Practice


Beauty and the Biz:

The Top 5 Money Makers In Your Practice

There are 5 essential money-making operations that occur in ANY successful plastic surgery practice.

If you miss any of these 5 key elements, you’re leaving a lot of money on the table – often several HUNDREDS of thousands of dollars.

However, the reality is that most practices focus on ONE area only (instead of all five) and that is hurting them, and they don t realize it.

If YOU focus your time and energy on these five areas, you will make more money than ANY of your competitors and with less effort.

Here are the 5 key areas to focus on to win:

  • Lead Generation (making the phone ring)
  • Converting caners into appointments
  • Converting appointments into paid procedures
  • Encouraging these patients to come back so they experience (and pay for) more of your procedures and treatments
  • Building an army of raving fans who refer you to their friends.

Think about it. Don’t a majority of your surgeries come from word-of-mouth referrals and from existing patients coming back for more?

So, the biggest problem holding you back is your narrow focus on “getting more leads•.

You might be throwing a ton of money at SEO, Google, AdWords and directories OR you’re spending a ton of ·me creating content for your Instagram and Facebook followers.

Yes, it’s exciting to get lots of leads and comments but here’s the kicker … Leads are only one part of it.

These leads need to be converted because if you can’t monetize these leads then you’re throwing money down the drain.

However, if you KNOW how to monetize the leads through the other 4 key elements I mentioned above, then you can run circles around your competitors.

For example, if your competitor’s philosophy is to throw money at advertising and get as many leads as possible but there’s no focus on converting and following up on these expensive leads,

He may make only S1000 on a $1K investment so he breaks even.

However, if you focus on the entire lead process, you can make $4500 on a $1K investment.

The ROI for him is 100%, while yours is 450%

 

Click here for all the strategies for Plastic Surgery Marketing: What’s Working Now.

FREE! The choices your patients make…Explained

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👁DON’T MISS THESE INTERVIEWS👁

Robert Singer, MD FACS- Former Pres. of The Aesthetic Society ➡️

Grant Stevens, MD FACS-Former ASAPS Pres. ➡️

E. Gaylon McCollough, MD FACS- Former Pres. of AAFPRS, ABFPRS, AACS ➡️ 

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#beautyandthebiz #podcastforsurgeons #plasticsurgeons #cosmeticsurgeons #podcast #marketing #plasticsurgery #stafftraining #businessconsulting #strategiesforsurgeons

Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

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