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Most surgeons I’ve spoken with all over the US have been super busy since they re-opened, and that’s fantastic. The new cosmetic patient surge has been unexpected and strong.

I’m assuming it’s because a whole group of new patients are sick of being cooped up.

Their Botox and fillers wore off.
They gained quarantine weight.
They’re tired of the standstill and want to live again.

new cosmetic patients

Top Ways to Gain New Cosmetic Patients

So, the demand has been great, and the surgeons are excited to get back into the operating room and do what they do. Actually, many surgeons reported that after being in lockdown for months, they really missed going to the office, having a schedule, and working with patients and staff.

So, there are silver linings that came out of this crazy time.

But here’s the thing.

We don’t know what’s going to happen next.

If we have learned anything, it’s that life can change fast and nothing is certain.

We also learned we need to be better prepared for life’s surprises.

That includes saving more so you have a cushion to weather storms as well as re-thinking your practice plan for attracting – converting and retaining cash-paying patients.

Let’s take new patient leads

new cosmetic patients

Although things are going well right now, life will get back to normal and advertising costs will increase for new leads and bad quality leads will continue to waste your time.

The conversion rates will continue to decrease due to relentless competition. And you will experience more and more patients running off to your competitors who discount their prices.

To combat those issues, you need a lot of leads coming in every day.

But HOW does that happen?

Well, you re-design your website and find an SEO company that gets you ranked. Which is getting more difficult all the time.

Or, you pay many thousands of dollars per month for google AdWords but oftentimes, those leads are weak and waste you and your staff’s time because they are weak.

Maybe you and your staff spend a ton of time creating content for social media – yet you can’t track the results and just hope it’s bringing you new patients.

Before you spend more time and money attracting new cosmetic patients to your practice, let’s first consider who is most likely to become your patients and where they can be found.

Here are 3 cash surge strategies to get you, cash-paying new cosmetic patients, quickly, without breaking the bank:

  • Increase the # of times a patient visits you
  • Raise the amount of money they spend with you at each visit.
  • Increase the overall value of each patient by harnessing their WOM referrals, reviews, before/after photos, and their social media platforms so they spread the word about you to new patients.

This is so logical when you think about it because you have patients with endless needs such as wrinkles, sagging skin, thin lips, sun damage, and that list of needs grow as the relentless aging process continues.

But HOW do you make that happen?
Use these strategies to immediately see a spike in patients, procedures, and revenues:

Personalized Signature Packages

Don’t just sell packages. Promote your customized signature packages for each age group.

The packages include a combination of injectables, fillers, lasers, and skincare for a special combo price.

The patient gets a WOW result and you get a patient who returns, refers, and reviews.

Reconnect with Lost Patients

It’s much faster, easier, and cheaper to encourage a previous patient to return to your practice than to attract a new stranger patient to you.

The majority of them left for no other reason than you’ve been ignoring them, so they wandered off to your competitor.

This is the time to “bribe” your previous patient to come back.

Make up a heartfelt email or even a direct mail letter that tells your patient you realize you haven’t seen them for a while, and you hope all is well.

Then invite them back with a $100 Welcome Back Gift Card to experience any of your services they had before or try new services you have added since you last saw them.

Add a 30-day expiration date so they act now, and your staff can call them one week before it expires to remind them to take advantage of this offer.

Partner with Your Patients

Change your relationship with your patients. Rather than it being “transactional” where you give them a service and they give you money, think longer term.

Honor their loyalty and treat them as good friends. Let them know how much you appreciate their loyalty as well as their help in growing your practice.

Make it easy, fast, and worth their while to help you.

For example, rather than discount your services, offer your patients the opportunity to collect KiSSes for Free Services.

And give them extra KiSSes when they refer, review, offer to use their Before/After photos, and post/share you on their social media platforms.

This is fun for your patients to collect KiSSes and it turns them into your practice sales ambassadors without breaking any fee-splitting rules.

The fastest path to new patients (and profits) has been, is, and will always be your patients bragging about you to their friends, family, co-workers, stylist, gym buddies, neighbors, and so on.

Just make it happen a lot more often. Details are at www.KiSSRewardsClub.com.

Need more help attracting new cosmetic patients. please reach out to me for a free 30-minute strategy call.

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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