How do you follow up after the patient consultation? Or, don’t you bother?
You may be under the belief that once a prospective plastic surgery patient leaves your office without booking the procedure you and your office just spent an hour talking about, all is lost. You may be assuming they are a lost cause but is that true? Not necessarily….
There are all sorts of reasons the patient didn’t say yes at their consultation
Maybe they didn’t agree with your recommendation.
Maybe they got sticker shock.
Maybe they chickened out or a whole host of other reasons you’ll never know about if you don’t follow up.
Patients today can be fickle consumers who shop around. There is a very good chance they visited you as well as several of your competitors so they feel as if they did their due diligence to make an educated decision based on comparison shopping.
But maybe that left them confused as to who to pick so they are stuck. So now they go back to procrastinating because of their uncertainty.
On the other hand, let’s say you did everything right and now you are stuck because you don’t know how or even if you should follow up for fear of looking as if you are chasing the patient. I always find that comical because you should much more afraid of losing that patient to your competitor 😉