Cosmetic Surgery Branding

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How Outside Counsel Elevates Your Plastic Surgery Practice

How outside counsel elevates your plastic surgery practice takes a lot more than great surgical skills to win in today’s world, especially in plastic surgery. With new practices opening regularly and consumers becoming savvier, standing out in the crowd requires you stay a cut above. A specialized consultant can be that game changer you’re looking for to stay competitive.

To get the most out of those skills you worked so hard to achieve, it takes strategic business and marketing know-how from a seasoned professional. This is what gives you an advantage and competitive edge over the others and how outside counsel elevates your plastic surgery practice.

First, you need a fresh perspective. As they say, “You can’t grow with the same mindset that got you here.”  It takes new thinking from outside counsel to elevate your own thinking, so you see the possibilities you didn’t see on your own.

Here are 7 ways a seasoned consultant can help you:

  1. Strategic Positioning

Outside counsel will use a different perspective than yours to look at your current data, systems, and processes to determine your strengths, weaknesses, opportunities, and threats (otherwise known as the SWOT analysis). This helps them customize a plan that better positions your practice, so you stand out and attract your preferred patients. It also identifies the weak leaks costing you time, money and wasted efforts.

how outside counsel elevates your plastic surgery practice

  1. Building Your Brand and Online Presence

Since 77% of cosmetic patients use search engines for research, a strong online presence is required. However, with google and AI changing the rules, you’ll have to work harder to be found online. A skilled consultant will review your vendor analytics to determine if you’re getting the exposure you think you are. This way, you know you’re getting your money’s worth. They will also develop a plan to showcase your uniqueness that AI can’t replicate.

  1. Targeted Marketing Strategies

It’s vital you keep a steady stream of cosmetic patients coming to you. They are your life blood, so this is a top priority. The right consultant can review your current marketing efforts to determine what is working and what needs to be tweaked or dropped. Then, they can map out the best marketing strategies that resonate with your ideal patient demographic. They will also track and analyze your results to ensure you are getting a good return on your investment so that’s how outside counsel elevates your plastic surgery practice.

  1. Transforming Leads into Paid Procedures

While attracting new leads is essential, converting those leads into surgical procedures requires finesse. Keep in mind, you will never meet new patients if your staff cannot convert them. The right consultant will train your front desk staff to convert more callers to appointments and your patient coordinator to convert up to 80% of your consultations. This is where the money is made and cannot be taken lightly.

convert plastic surgery leads, how outside counsel elevates your plastic surgery practice
convert plastic surgery leads
  1. Leveraging Technology and Innovation

Using the right technology can save you time, cut down on labor costs, decrease mistakes and enhance your patient’s experience. Frankly, it’s vital if you want to stay competitive. The right consultant can help you integrate cutting-edge technologies to improve patient interactions and overall efficiency. That means you get more quality work done in less time, with better results.

  1. Enhanced Patient Experience

Since it costs a small fortune to attract a new patient to your practice, a good consultant will focus on optimizing that patient’s journey. This includes streamlining scheduling, refining your consultation process, and improving each step of the patient’s experience with you. That way, these patients become raving fans who return, refer, review, approve their photos and share you on social media. Now you have unpaid sales ambassadors growing your practice for you organically.

  1. Adapting to Market Changes

Growing a cosmetic practice is dynamic. Technology, trends, and patient preferences are ever-changing. A business and marketing consultant focused on plastic surgeons monitors market shifts. They watch what is still working and what is a waste of your time, money and effort. This inside knowledge keeps your practice adaptable and resilient. By staying ahead of these industry changes, you can proactively adjust your strategies to remain competitive.

If this resonates and you want a seasoned business and marketing consultant who only focuses on plastic surgeons to take a look at your practice and situation, schedule a no-obligation strategy call below.

New Buildout Without Help, why your practice needs a consultant, Hiring Staff Tips and Challenges, One-Stop Shop for Cosmetic Patients, Strategy Call with Catherine Maley, how outside counsel elevates your plastic surgery practice

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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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