How a plastic surgeon approaches life, adversity, and setbacks can be a major determinant in how much success they have.
The most successful don’t just focus on their surgical skills. They understand that the mindset and strategies they adopt lay the foundation for the growth of their practice.
After working with and interviewing hundreds of successful plastic surgeons, I noticed they have many similarities in mindset, characteristics, and habits they perfected (NOT inherited) to achieve success. Here are 5 of them:
1: They Adapt To Change
Successful plastic surgeons stay nimble in their thinking because the marketplace, advertising channels, patient preferences and technology continue to change, so they change with them.
When something stops working, they pivot and try something else vs. give up or worse – keep doing it, hoping for a different outcome.
2: They Continue to Learn and Grow
Successful plastic surgeons believe that their abilities can be developed over time. They also believe their effort and attitude determine their ability to learn and grow and their potential is not predetermined.
They are open to growth not just as a surgeon but also as a businessperson, even though they received minimal business training in medical school. Successful surgeons strive to be better, recognizing the importance of mastering business, management, and marketing skills. Whether through reading books, working with an experienced consultant, or attending business conferences.
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3: They Treat Their Team As An Asset
Top performing surgeons understand that they can’t do everything alone and must rely on their team to help them grow. Top-performing surgeons respect and invest in their staff, offering competitive pay, bonuses, and ongoing training.
Top performing surgeons also create a culture of excellence by regularly communicating with their teams, keeping them informed and engaged. These plastic surgeons respect and acknowledge each team member’s contribution, and this helps ensure their patients also receive excellent care, which, in turn, drives patient loyalty and referrals.
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4: They Cultivate “Patients For Life”
Successful plastic surgeons view their patients as long term relationships, not one-time transactions. Successful surgeons understand that happy patients return for additional procedures and refer friends and family, give them a good review and approve their before/after photos be used.
Successful surgeons realize it’s faster, easier, and cheaper to retain patients than focus solely on attracting new patients. They build trust and provide exceptional care to help ensure their patients will return over decades, increasing the overall lifetime value of each patient.
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5: They Control Their Emotions and Ego
Successful surgeons keep their ego in check, treat everyone with respect, and stay open to feedback. They don’t take criticism personally but see it as feedback and a way to improve.
These surgeons are calm under pressure, control their emotions, and think strategically about how to overcome obstacles. They see problems as challenges and a chance to work with their team to brainstorm solutions since there is always a way.
Conclusion
Please consider these takeaways from successful plastic surgeons to guide you to your own growth and success, no matter how competitive it gets. While your surgical skills are important, your competitive edge will come from a growth mindset, treating patients as long-term relationships, and leading your team.
