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How Plastic Surgery Marketing Will Change in 2020

 

Wow, the world of advertising is changing and how plastic surgery marketing will change in 2020 is as well. 

Not very long ago, it was enough to update your website, use key words and backlinks and search engines found you.

Not any more. The Internet has gotten too crowded and google has gotten a lot stricter about who gets ranked.

For example, if you do a google search, “liposuction surgeon”, you will most likely see The Aesthetic Society and American Society of Plastic Surgeons  come up first way before you’ll see a solo plastic surgeon’s website.

That’s because the big boys have authority over solo plastic surgeons.

So what do you do to combat this?

When you understand how plastic surgery marketing will change in 2002, you’ll want to do this to get new plastic surgery patients to find you:

Multi-Channel Marketing for Plastic Surgery Patients

There is no one thing you can do in today’s world to attract new prospective patient surgery patients.

It takes all sorts of different communications all working together to get the attention of would-be patients.

That means you must have a multi-channel marketing plan that includes How Plastic Surgery Marketing Will Change in 2020at least these channels:

  • SEO 
  • Pay Per Click
  • Content Marketing
  • Social Media
  • Youtube
  • Banner Ads
  • Directories

The more channels you use, the better off you’ll be.

Yes, this costs money, time and effort like everything else that is worth pursuing; however, be smart about it and work with the pros so you and your staff don’t get bogged down in the details. Click Here to Schedule a Free Consulting Call with Me

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A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

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Optimize Plastic Surgery Lead Conversions

Internet Advertising is becoming more and more expensive.
The only way you’ll be able to compete is by optimizing your conversions of the leads you do get.

Prospective plastic surgery patients are clicking like crazy due to the insane amount of information coming their way. So even though they may have clicked on your website or social media platforms, that doesn’t mean they are ready to call you. There’s a good chance they need nurturing so they feel comfortable enough to go the next step.

So back end marketing funnels are going to be more important than ever before because it’s tough to get prospective patients to engage right out of the gate.

Just like any relationship, they need to be courted.

You need to build familiarity with that prospective patient so they get comfortable enough with you to actually call and visit.

Increase a Plastic Surgery Patient’s Value

It’s almost impossible to “burn and churn” through your plastic surgery patients…it’s too expensive and exhausting to constantly find new patients.

The smarter way to grow a plastic surgery practice is to creatively encourage How Plastic Surgery Marketing Will Change in 2020your current patients to return more often, spend more at each visit and refer their friends and family.

That doesn’t happen by accident. Everyone is too busy and focused on themselves to care about growing your practice so they need your help.

Stay in touch with these patients so they become your sales ambassadors!

Want to learn more about how plastic surgery marketing will change in 2020? Check out my latest report, Cosmetic Patient Attraction Plan for 2020.

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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