BLOG

Schedule a Free 30-Minute Strategy Call
Cosmetic Patient Webinar

Share This Post

How to Do a Cosmetic Surgery Patient Webinar

If you’re looking for a plastic surgery marketing: what’s working now strategy to reach new patients to fill your surgery schedule, a patient webinar makes sense.

We’re going to look at what a webinar can do for you to grow your practice, as well as how to do a cosmetic surgery patient webinar that works!

Benefits of a Patient Webinar


Online learning is growing. With so many consumers working at home and meeting online virtually, a patient webinar makes sense to use as a lead generation tool.

Consumers today are used to getting their information in longer webinar format, so this media channel works well when you have important educational content to cover, especially with visual images.

It’s the one-to-many format so think of it as a cosmetic consultation for a group that reaches so many more prospective patients in the least amount of time.

Patient webinars can also be a revenue-generating event worth many thousands of dollars to you when done right.

You solidify relationships with your current patients and are introduced to new prospective patients they invite through your marketing.

The attendees can spread the word about your webinar to their social media channels, giving you even more exposure to new patients.

It also solidifies your brand to help the aesthetic patient remember you when they’re ready for cosmetic enhancement….even years later.

Patient Webinar Checklist

Below is a checklist for how to do a cosmetic surgery patient webinar to ensure its successful and profitable:

Choose a Theme

It’s vital you get this right since the title of your webinar will determine the interest level for consumers to attend.

I suggest picking one body part or one procedure vs. presenting a laundry list of your services. That is too promotional. You want to approach this from an educational point of view.

For example, which would you rather attend:

-The A-B-C’s of Cosmetic Rejuvenation or
-The Weekend Facelift

The weekend facelift wins hands down because its specific, focused and talking to a very particular audience.

Marketing Message

Now you need very good reasons WHY your patients and the public want to attend your webinar. It’s got to be interesting grab their attention so fill up your message with benefits they care about. For example:

Discover how the weekend facelift turns back the clock with:

  • Minimal downtime
  • Less scarring
  • Less cost

Let them know before/after photos will be shown, they’ll hear from actual patients who have had a weekend facelift and special pricing will be offered to the attendees.

Encourage them to invite their friends and share the webinar details on their social media platforms since all are welcomed.

Market Your Patient Webinar

It takes a lot of marketing effort and repetition to spread the word so everyone knows about your patient webinar. That includes:

-Email invite to your current patient list
-In-house signage
-On-hold messaging
–Social media posts
-Website banners
-Text messages
-FB ads

And be sure to Invite those prospective patients who came in for a consultation but never booked and even long-lost patients who would be interested in reconnecting with you.

Choose a Webinar Platform

The two most popular online platforms are www.Zoom.us or www.GoToMeeting.com.

What I love about both of these platforms is you have consumers register for your webinar by giving you their name, email and cell phone (for text reminders). Then, the platform will automatically send out reminders which I highly recommend.

Technical glitches are common so be sure you pick one platform and practice with dry runs to ensure all goes well when you are live.

This needs to be audio and visual so attendees can see you and the results of your great work.

Webinar Agenda


Keep it simple and show lots of social proof so the attendees can “see” your skills and expertise.

And there must be a compelling reason for the attendees to do something after they watch the webinar. That’s the whole point…to give them the information and social proof they need to move forward with their own weekend facelift.

Think of it as a typical surgical consultation you have regularly. For example, this webinar agenda works well:

  • Welcome the attendees – patient coordinator
  • Introduce and credential the surgeon – patient coordinator
  • The aging process – surgeon
  • What is the weekend facelift – surgeon
  • FAQs for weekend facelift – surgeon
  • Before/After photos – surgeon
  • Live patient story testimonial – weekend facelift patient
  • Special pricing for attending the webinar – patient coordinator
  • Q&A – coordinator and surgeon
  • Call to Action – call the office or direct message or email to schedule a consult

The length of your webinar depends on attendee interaction. It’s much more important you use your time to answer their questions then go on and on about the technical aspects of the procedure.

It should take 20-30 minutes for the surgeon to present and “show & tell” before/after photos while explaining the patients’ concerns and their outcomes.

Then open it up to questions and have your coordinator read the questions to you.

Regarding the special pricing, if you normally charge a consultation fee, you can offer it complimentary since they attended your webinar. You can also try a $250 Gift Card towards a weekend facelift, again, because they attended your webinar.

Tip: Oftentimes, the attendees are shy so you should have a few starter questions to start with to get the ball rolling.

Webinar Slides

Plastic Surgery Patient Webinar

 

Design power point slides to strengthen and emphasize the points you intend to make in your script, but it should NOT be the script itself.

Back up your points with as much social proof evidence as possible, and make it entertaining. Remember, your audience will either be looking at you or your slides, so give them something interesting to look at.

Tip: Be sure your logo and website address are on every slide just in case attendees come and go throughout your presentation and can check out your website to learn more.

Tip: You want this webinar to live on for months or years so Do NOT refer to anything that dates it. Keep it date neutral.

Post-Webinar Follow Up


You did the hard part and now you want to go one step further and follow up with the attendees.

Since the attendees registered, you can send them an email thanking them for attending and reminding them of the webinar special pricing.

Your coordinator should call the attendees to get their feedback and offer to schedule a complimentary consultation.

You can use the same marketing channels you used to invite people, to now send out the webinar replay so they can watch it again, forward it to their friends and comment on it in social media.

As you can see, patient webinars take time and effort but can be an excellent way to attract new patients to you as well as current patients who want that weekend facelift!

Click here for all the strategies for Plastic Surgery Marketing: What’s Working Now.

ORDER MY BOOK

A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

ORDER NOW

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
READ MORE
Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

More To Explore