Catherine-Maley-Logo - 2
Catherine-Maley-Logo - 2

BLOG

Schedule a Free 30-Minute Strategy Call
Data Collected from Patient Surveys

Share This Post

How To Run Your Practice Like A Business

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. 

This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow up and retention.

Ask Catherine

This Week’s Question:

Last week, I presented timely concepts in the presentation:

“How to Run Your Practice Like a Business”.

Click Here to watch the replay.

During the registration process of that training, I opened it up to pre-questions you had so I could address them during the presentation.

Here’s a sampling of the flood of questions that came in from surgeons all over the US:

  • How do I know what my practice is worth?
  • Where can I find good staff and how do I train and motivate them?
  • What’s a reasonable overhead % and what’s mine compared to my competitors?
  • How much should I be spending on marketing for new patients and where should I be spending it?
  • Should I add a nurse injector or NP? If so, how do I pay them?

While the questions varied, the majority of them kept leading to one main question you most wanted answered and that was….

How the heck do I set up a smooth-running practice with the right staff that supports me, and stay busy and profitable even though competition is all around me, so I know I am making progress and growing?

Catherine’s Answer:

That is a loaded question but not that difficult to answer. The answer will give you the clarity you need to grow your cosmetic practice withOUT working more hours and hiring more staff.

Once you understand the business principles of any successful practice, you’ll quickly see how leveraging your skills, effort and resources takes your practice to a whole different level and gives you the clarity and peace of mind you’re looking for.

Here are the practice fundamentals that need to be in place for you to succeed in today’s crazy competitive, complex and saturated marketplace:

Build a Team Of Rock Stars

You need a team of rock stars that are trained and motivated to ensure your success.

  • The kind of staff who have your back;
  • Who eagerly and cheerfully sing your praises to prospective patients;
  • Who take care of your current patients and treat them like family; AND
  • Who work together as a team.

Because the opposite of that opens the door to what you DON’T want to happen:

High staff turnover, an uncomfortable working environment, tension or, god for bid, embezzlement. None of that can happen when you are set up properly.

Strategic Marketing and Planning

So, what’s the BEST way to grow your cosmetic practice? Is it SEO? PPC? Consumer Directories? Social Media?

As you can see, the list is endless and that makes it easy to get overwhelmed so please hear this….

The most successful surgeons I know aren’t opportunists.

The most successful surgeons I know are STRATEGIC.

Instead of chasing marketing tactics, they take time out to create a comprehensive and strategic business plan using a specific formula.

They implement a marketing machine to keep a steady stream of cosmetic patients coming to them on autopilot.

catherine-maley-book- 1

ORDER MY BOOK

A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

ORDER NOW

Set Standards So You Don’t Compete On Price

Because the cosmetic patient today has so much choice, they are confused as well as skeptical.

They must weigh the pros and cons of price versus value and then choose the BEST CHOICE for them.

So how do you position yourself as the best choice? You “pre-frame” you as the best choice using logic, emotion and personal reasons why they will get the best result and patient experience when they say yes to you.

Set Up Your Practice To Grow

A successful cosmetic practice is built on metrics, predictable income as well as processes and systems.

The secret is to watch these metrics regularly so you can be sure things are running smoothly. You will also clearly see what you need to address as a trouble spot brewing so you’ll never again be blindsided with surprises.

Want More? Watch this free training to discover how to run your cosmetic practice like a profitable business versus a job you’ve created for yourself:

Click Here To Watch The Free Training

Enjoy!

What has been most challenging when growing your cosmetic practice?
What skill or knowledge made the biggest difference in your growth?

 

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
READ MORE
Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

More To Explore