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Internal Marketing Strategies for Plastic Surgeons

The easiest decision for your cosmetic patients to make is the one made AFTER their initial decision to choose you for cosmetic rejuvenation so focus on internal marketing strategies for plastic surgeons to cross promote ALL of cosmetic services.

In other words, if they have already said yes to you, they are much more likely to continue to say yes if offered additional plastic surgery or non-surgery services.

This one concept can increase your revenues from 10-30% without you spending one extra dime on marketing. It just takes strategy and creativity.

Do your patients know ALL you have to offer?

If you have ever heard a patient say to you, “I didn’t know you did that”, it’s time for you to review your internal marketing strategies because you are not getting all you can from your plastic surgery patients.

A cosmetic patient who wants to look their best (and feel great) is open to all sorts of procedures and treatments you offer, but they have to know about them so cross promote all cosmetic services you offer.

Here are 3 easy ways to cross promote your plastic surgery and non-surgery services:

 Help them Heal

internal marketing strategies

When a Botox/Filler treatment leaves bruises, offer to do a quick laser procedure to help minimize the bruising and speed up the healing.

Not only are you showing you care, you’re also cross promoting your laser procedures.

Signature Treatment

Devise your own signature treatment that turns back the clock for your more mature patients who want rejuvenation but are not yet ready for surgery.

internal marketing strategies

Combine several different services into one package with a special combination price. Show how much it would cost separately so they see the savings.

Not only will they get a better result, they cannot pull the package apart and price shop it with your competitors.

This also builds great patient loyalty because they’ll get a great result and come back for more.

Thank You Gift Cards

Oftentimes, your patients come to you for one procedure but go elsewhere for others. They might not have a good reason for doing that other than it didn’t dawn on them to choose you for other procedures.

In today’s crazy busy world, you can simplify your patients’ lives by becoming their “one-stop-shop” for all of their cosmetic rejuvenation needs and that’s where internal marketing strategies are important.

Next time they visit, hand them a thank you card with a gift certificate to try a new procedure they haven’t had before.

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For example….

– Skin Care patients get a gift card to experience Botox

– Botox patients get a gift card to experience Filler

– Filler patients get a gift card to experience skin tightening and so on.

You can even offer a gift card towards a bleph or liposuction for those patients who purchased non-surgical laser and fat reduction treatments before but are now ready for a more permanent result.

I recommend you implement the above internal marketing strategies for plastic surgeons right away and brainstorm as a team for additional ideas to cross promote all cosmetic services because you want a patient for a lifetime.

It helps your patients look great while you increase your bottom-line revenues so it’s a win-win for everyone.

For more strategies, check out, 20 Plastic Surgery Marketing Strategies for 2020.

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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