The easiest decision for your cosmetic patients to make is the one made AFTER their initial decision to choose you for cosmetic rejuvenation so focus on internal marketing strategies for plastic surgeons to cross promote ALL of cosmetic services.
In other words, if they have already said yes to you, they are much more likely to continue to say yes if offered additional plastic surgery or non-surgery services.
This one concept can increase your revenues from 10-30% without you spending one extra dime on marketing. It just takes strategy and creativity.
Do your patients know ALL you have to offer?
If you have ever heard a patient say to you, “I didn’t know you did that”, it’s time for you to review your internal marketing strategies because you are not getting all you can from your plastic surgery patients.
A cosmetic patient who wants to look their best (and feel great) is open to all sorts of procedures and treatments you offer, but they have to know about them so cross promote all cosmetic services you offer.
Here are 3 easy ways to cross promote your plastic surgery and non-surgery services:
Help them Heal