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Marketing to New Cosmetic Patients

This blog post (and video) is for cosmetic practices marketing to new cosmetic patients who are interested in your surgical and/or non-surgical cosmetic services.

If you’ve been struggling to increase your income, or you want to stop the yoyo-ing revenue from month to month, you’re in the right place. And, whether you’ve been practicing for decades or a couple of years, either way, this is for you!

Discover the Top Marketing tips for New Cosmetic Patients

  • How to 10X your revenues using the resources you already have. Without wasting time and money on advertising, discounting your services, or performing on social media to gain followers.
  • How to increase the number of visits, referrals, reviews and shares on social media in a fun way so your existing patients enthusiastically grow your practice for you.
  • How to generate the exact patients you want, whenever you want, at the price you want.
  • How to implement a simple system so you can expand and serve more patients, without spending more money on staff or premises.
  • How to add $100K, $200K, even $500K+ to your bottom line. Even if your revenues have been at a plateau for YEARS and,
  • How to take your cosmetic practice to high 6 or 7 figures. While you enjoy more freedom to expand or relax – it’s your choice.

So, this is a Step-by-Step Strategy to 10X your Revenues and Attract a Steady Stream of High-Paying Patients… without spending a fortune on advertising. 

But first, does any of the following sound like you…

  • Do you lose patients and revenues to the growing number of competitors surrounding you? Even though you know you provide better results.
  • Are you sick and tired of feeling you have to discount to bring new business through the door?
  • Are your advertising costs going up and up, and you’re not sure how much longer you can keep going like this?
  • Or, do you have good revenue, but by the time you’ve paid for your marketing, staff, premises and equipment, there’s virtually nothing left over for you?
  • Are you working WAY too hard and dealing with too much stress and hassle for what you’re getting paid?
  • Do you live in a constant state of uncertainty and fear that the government, economy and/or technology could put you out of business without a moment’s notice?
  • Do you worry your risk and hard work won’t pay off and you’ll be working in your practice forever?

If any of that sounds like you, then I have good news for you because none of those are the real problem. Those are just symptoms. The real problem is that you have not made the SHIFTS and we’re going to talk about. Exactly what those shifts are in just a moment but for now, just know this…

Once you make the shifts…

  • You’ll have peace of mind knowing you have an automatic system to attract a steady stream of patients you can count on to grow your revenues. 
  • You feel in control with a predictable and reliable plan to keep your revenues coming in month after month and all year long. 
  • You no longer waste money on huge ad budgets selling promotions that eat away at your profits. 
  • You lock out your competitors and make it impossible for them to steal your patients away because they are loyal to you and see you as the ONLY choice.
  • You go back to enjoying your practice because you are able to scale and grow a sellable asset should you decide to exit in the future.

After consulting with hundreds of cosmetic practices for more than 2 decades. I noted what the top cosmetic practices were doing that other less successful practices weren’t.

I shared this with my clients and now they get unbelievable results because they made the 5 key shifts and here they are….

Shift #1: Patient Centric vs. Money Centric 

When you shift your thinking from a “One and Done” money grab to “Patients for Life”, you win the long game. 

Instead of “Transactional”, you think “Relational”. You cater to a hungry market of cosmetic patients who care about their appearance and have endless needs for a lifetime. So you commit to treating your patients like friends and family by giving them 5-star service. 

They will reciprocate by growing your revenues for you with good reviews, referrals and social proof. 

Think of your cosmetic patients as your lifeblood to all you want in life… A fulfilling livelihood that affords you a comfortable lifestyle that supports your family, interests, and financial future. 

Shift #2: Drop the Discounts

There are only 2 reasons why you’re not charging higher prices, or worse, discounting your cosmetic services…

  • You think this industry is commoditized and your [expertise or patient experience] isn’t worth higher prices… or
  • You think you will lose patients to your low-balling competitors if you don’t discount.

But discounting doesn’t work. You’ll end up attracting price-shoppers who only care about a low price. Work way harder because you need more of these low-priced patients to make a profit. 

You’ll deal with more issues from these penny-pinchers who end up giving you bad reviews and complaining about your service (or lack thereof). Frankly, it’s a race to the bottom that you can’t win.

But when you set higher standards, you attract patients who gladly pay more for great customer service that makes them feel special. This group enthusiastically returns for more. They brag about you to their friends, leaves you 5-star reviews and are a pleasure to work with.

Shift 3: Use the Secret Weapon 

The majority of cosmetic practices attract new patients by doing what everyone else is doing and then wonder why it’s not working.

Oftentimes, they don’t even know if it’s working or not because they have no easy way of seeing the results. For example…

New Cosmetic Patients

The traditional methods of getting new patients is to spend a ton of money on new website design/redesign, SEO, backlinks, google adwords, directories and PR agencies…..and MAYBE they’ll get new patients!

This is “hope & pray” marketing. Hope it’s money well spent and pray you get new cosmetic patients from it.

There’s a better way….

The secret weapon is a proven loyalty/rewards system. One that turns your existing patients into your raving fans without discounting or advertising.

New Cosmetic Patients

These patients gladly become your unpaid sales ambassadors who grow your cosmetic practice organically for you. 

Use a loyalty/rewards system for your patients to return more often to increase their lifetime value. They give you great reviews thousands of others will see online, refer their friends, and share you on social media with their followers. All leading to new patients for you organically, without you spending an extra dime.

Doesn’t that Make Sense?

You nurture your current patients and offer them Kiss Rewards towards Free Cosmetic Services whenever they do something that grows your revenues. Such as return, refer, review, and share you on social media.

The KiSS Loyalty Club rules are simple for your staff and patients love playing the game:

  • $1 = 1 KiSS
  • Collect KiSSes for free cosmetic services

All details are stored in an online platform and detailed monthly progress reports. These reports show you the exact increase in patient visits, revenues, lifetime value, referrals, reviews and social shares.

Here’s Shift 4: Retention is the New Attraction

New Cosmetic Patients

Because of intense competition, the Internet, and social media, it’s gotten increasingly more difficult, technical, confusing and time-consuming to attract new cosmetic patients. 

So, retention has become the most direct route to more revenues. These recent stats show how:

  • It costs 7X more to attract new patients than to retain existing patients.
  • Loyal patients spend 67% more than new patients.
  • New patient conversion rate is 5%-20% / Existing patient conversion rate is 70%-90%.
  • Existing patients spend 31% more on their average order size value.
  • 46% of patients spend more after they join a loyalty program.
  • 83% of patients say a loyalty program will keep them coming back. 

                    (Sources: Semrush and ProfitWell)

New Cosmetic Patients

This is how you leverage your time with your preferred patients who are worth 10X more to you when you nurture them, while you stop wasting your time with those who nickel-and-dime you and then bolt for the next special deal from your competitors.

And Shift 5: Invest in Expertise

Everybody should have a mentor that gives them new ideas and provides accountability.

There are probably new ideas in your head right now that would not have been there if you didn’t take the time to watch this.

Here’s how it works:

It starts with your mindset and beliefs about what is possible. 

Then you take action and actually DO something.

And then you get outcomes that increase your income and happiness.

So, how much did you earn last month and how happy are you in your practice? 

If you’re not happy, you need a new mindset, a new plan and accountability. 

You need an experienced consultant!

And, all of the above is possible IF….

You are committed to growth. Just be sure you invest in the best consultant with expertise in cosmetic practice growth. Someone who can show you the ropes and the make the previous 4 shifts happen for you.

Because trying to do this alone without proper training is crazy.

Look how much you invested in your medical training? 

I personally have invested at least $140K on training and mentoring to consult in this industry.

And, every time, it was a big decision to make but it paid for itself quickly.

So, you now know how to:

  • Increase your revenues using the resources you already have, without wasting time and money on advertising, discounting your services, or performing on social media to gain followers.
  • Increase the number of visits, referrals, reviews and shares on social media in a fun way so your existing patients enthusiastically grow your cosmetic practice for you.
  • Generate the preferred patients you want, whenever you want, at the price you want.
  • Have a system on autopilot so there’s no need for additional staff.

Now You Have a Choice…

You can stay stuck and keep throwing money at advertising that isn’t working and wasting time on consultations that don’t book or you can ignore marketing and watch your patients and revenues slip away until you can’t get them back….That leads to more struggle, longer hours and burn out, especially when new competitors open up shop nearby which makes you even more vulnerable to losing your patients to them.

OR…. if you are done with all of that and want a predictable scalable way to more patients who gladly pay the price you ask, while you enjoy the lifestyle and thriving practice you’ve always dreamed of, and enjoy more free time for your family and outside interests, then here’s what I have for you…

New Cosmetic Patients

I have set aside time to speak with you personally about how you can apply these shifts to your practice starting TODAY.

On this session, we can craft a step-by-step game plan to hit your income goals for this year – whether that’s $50K/month or $500K/month…

AND for attracting the exact patients you want to work with.

The cost? Absolutely FREE.

FREE but there is a catch.

This isn’t for everyone.

Here’s who this is for…

You must be focused on cosmetic patients only – no insurance patients.

You must be digital and be able to save your patient list of at least 1K as an excel or csv file, friendly customer service and a 5-Star patient experience is a priority in your practice.

If that’s you, book a session now by going to:

When you click that link, you are going to see a calendar.

Select the day/time that works best for you and then you’ll be redirected to a very short application form.
This gives me more information about you, so I’m better prepared for our call, so we spend our time wisely.

Then we’ll jump on the call at the time you chose, and we’ll talk about how I can help you get to high 6, 7 or 8 figures in your practice. 

I promise you it’s going to be the best 45 minutes you’ve spent working on your practice rather in it. 

Be sure to go to and I look forward to speaking with you soon.

catherine-maley-book- 1


A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.



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