1. There is a big demand for Aesthetics
That surprised me since the females are covered up in black burqas, hijabs and
abayas and the men wear colored headscarfs and white robes but once again the
saying,“Vanity knows no bounds” is still true no matter where you live.
And just like us, they like big full lips, plump cheeks, wrinkle-free skin and hair!
They also like breast augs and liposuction.
I visited a popular cosmetic clinic where one waiting area was full of women
completely covered in black burqas wanting injectables and laser hair removal;
while another waiting area was full of men in white robes and headscarfs wanting
hair restoration. Who knew?
2. The Competition is Heating Up
As in any marketplace, the increase in consumer demand also increases the
supply of cosmetic providers.
That’s why these conferences are happening throughout the Middle East. The
doctors want to learn the cash side of medicine and cater to the demand so they
get hands-on training.
Several I spoke with currently work in a government hospital but have a goal of
going private. Sound familiar?
3. They Must Market Their Cosmetic Services
A famous plastic surgeon who has been in practice for 25 years attended my
branding and marketing presentation and he was telling me how much things
have changed dramatically within the last few years.
He was always very busy and lived off of word-of-mouth and very little advertising.
However, the younger doctors are entering the marketplace and using Instagram
to attract patients so he is losing to them.
So, he was at the conference to learn and grow. Good for him!
By the way, they all know the Kardashians and credit them for increasing the
demand for cosmetic services! I told them to start their own “Real Housewives
of Saudi Arabia” so we’ll see 😉
Here are a few photos from the conference: