What is the value of a cosmetic patient’s loyalty?
Think of every single cosmetic patient as a $50,000 revenue stream.
They are worth $50,000 when you consider what they themselves invest in your cosmetic services, but also what their friends, family, colleagues and internet friends (fastest path post) invest in your services as well…..when done right.
When you look at it this way, you realize you don’t need to spend as much time and money on “one-and-done patients” plastic surgery patients because you have a steady stream of patients who return, refer and review.
For example, if your average surgical procedure is $8K, it only takes 125 of them to make $1MM but you only need 20 patients when they are worth $50K to you.
Do you see how exciting that is? Now you can scale to multi-millions of dollars per year because you are working smarter and not harder on these one-time hits.
That sounds great but how do you do that?
How do you fill up your practice with more of these raving fans?
The secret is to make them feel special because they are.
Treat your patients like your family and friends and they will reciprocate.
But don’t leave this to chance. It’s not your patient’s job to nurture a relationship with you.
It’s you and your staff’s job to treat these patients with friendliness, kindness and respect and continue to nurture these relationships for a lifetime.
Oftentimes, practices institute a loyalty program and/or you can institute these strategies ….