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One Time or Lifetime Cosmetic Patient

As a plastic surgeon, do you want a one time or lifetime cosmetic patient?

Most plastic surgeons focus on surgery and that creates a “one-and-done” mindset.

Because as surgeons, they just want surgery, so they focus all of their efforts on finding prospective patients ready for plastic surgery.

However, you can’t win today with that mindset. You will go broke trying to find enough “needle in the haystack” plastic surgery patients ready for surgery now.

In today’s crazy competitive world, that should be only one part of your marketing strategy.

When you change your mindset from a one-time patient to a lifetime patient, your world opens up to new opportunities.

This might help….

What is the value of a cosmetic patient’s loyalty?

Think of every single cosmetic patient as a $50,000 revenue stream.

They are worth $50,000 when you consider what they themselves invest in your cosmetic services, but also what their friends, family, colleagues and internet friends (fastest path post) invest in your services as well…..when done right.

When you look at it this way, you realize you don’t need to spend as much time and money on “one-and-done patients” plastic surgery patients because you have a steady stream of patients who return, refer and review.

For example, if your average surgical procedure is $8K, it only takes 125 of them to make $1MM but you only need 20 patients when they are worth $50K to you.

Do you see how exciting that is? Now you can scale to multi-millions of dollars per year because you are working smarter and not harder on these one-time hits.

That sounds great but how do you do that?

How do you fill up your practice with more of these raving fans?

The secret is to make them feel special because they are.

Treat your patients like your family and friends and they will reciprocate.

But don’t leave this to chance. It’s not your patient’s job to nurture a relationship with you.

It’s you and your staff’s job to treat these patients with friendliness, kindness and respect and continue to nurture these relationships for a lifetime.

Oftentimes, practices institute a loyalty program and/or you can institute these strategies ….

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A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

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Here are 2 ways to build loyalty with plastic surgery patients

VIP Status

After a patient has had surgery with you, invite them back for their post-op visit and let them know you have a gift waiting for them.

Also let them know you’ll be taking their “after” photos and you would appreciate a video testimonial if they wouldn’t mind.

Now present them with a VIP card that entitles them to special perks for the next year. Some perks could include:

  • Valet Parking
  • No-Waiting Botox Appointments
  • Massage chair session in private room
  • 20% Off all laser treatments
  • Free Monthly Peel and so on

VIP Events

Hold fun catered events

in your office after hours for anyone who had surgery with you AND they are to bring a friend to introduce to you and your staff.

This way, the patients who had surgery can bond with each other about their experience and their friends can bond with you and your staff and talk about the possibilities of surgery.

Offer the guests a complimentary surgical consultation gift card to help track the results of this effort.

The point is to spend as much time building your practice from the inside out as you do trying to attract strangers to you from the Internet.

So now that you know more, do you want a one time or lifetime cosmetic patient? Please say lifetime 😉 lifetime cosmetic patient

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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