Year 2020 was off to a great start and then COVID-19 happened. It completely halted business for months.
However, it also created a massive increase in social media usage by would-be cosmetic patients. And that, in turn, created stiff competition among surgeons to grab the attention of patients who are ready for cosmetic services.
While most surgeons are currently enjoying the surge of pent-up demand for cosmetic rejuvenation, nobody knows what the future holds.
That means if you want more leads, more inquiries, more conversions, more money, and more growth, it’s smart to adapt your patient attraction plans accordingly.
Here are 3 patient-attraction trends affecting you the most, as well as strategies to adapt for the rest of 2020:
Improve Your Brand
The increase in non-surgical technologies makes this industry very attractive to non-core providers who want to cash in so now you are competing for cosmetic revenues with internists, gynecologists, NPs, PAs, RNs, med spas, laser techs, and even aestheticians.
It’s time for you to brag about your extensive surgical training and experience. Show off your medical degrees, board certification, awards, plaques, PR and your pro-bono efforts.
Educate patients on surgical vs non-surgical procedures and when surgery is necessary to get the results they want. Then show off your surgical expertise with your great before/after photos of your other real patients who had the same problem you were able to fix.
In other words, make a big deal out of things your competitors can’t, won’t, or don’t.
And, as Jeff Bezos of Amazon says, “Branding is what people say about you when you’re not in the room.”
It would behoove you to build your brand based on trust, safety, and excellent customer service.