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Patient Loyalty Program for Plastic Surgeons

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Patient Loyalty Program for Plastic Surgeons

A patient loyalty program for plastic surgeons doubles your patient interaction without doubling your advertising budget.

Say you have a new Botox patient. They have a nice experience with you and leave happy.

However, once they return to real life…they forget about you.

And when their Botox wears off and they see another practice offering cheaper Botox, they try them.

You just lost a cosmetic patient who has a lifetime value of thousands of dollars.

How Patient Loyalty Programs Can Enhance Your Bottom Line

On the other hand, let’s say you have a new Botox patient AND you have a patient loyalty program in place.

Patient Loyalty Program Retains Patients

This time the Botox wears off of your patient and they think,

“Maybe I should check out this other practice”….But I’m only $200 away from my Free cosmetic service. And what if that other practice is not worth it after all? I’ll stick with my current practice.”

That’s the power of an effective patient loyalty program for plastic surgeons. It aims to:

What are the benefits of a patient loyalty program?

The benefits of your own unique patient loyalty program for plastic surgeons are numerous such as:

  1. Differentiates your brand from your competition
  2. Reduces your advertising spend
  3. Replaces discounting your services with rewards instead
  4. Retains existing patients that is so much easier (and more budget-friendly)
    than acquiring new ones
  5. Identifies churn patients simply by checking their user activity
  6. Puts more patients on autopilot
  7. Identified patients who have influencer potential for your brand

Why Your Patients Love Loyalty Programs

A patient loyalty program for plastic surgeons only works well if your patients love it. And they love a loyalty program that makes them feel valued and appreciated.

This is where the law of positive reinforcement kicks in.

It’s based on psychology and conditioning. The behavior you want to encourage, you reinforce positively with a reward.

The reward gained is associated with the reinforced stimulus and the behavior is repeated.

For example, The KiSS Rewards Club, has the patient collect KiSSes that go towards free cosmetic services.

The patient will get a personalized email congratulating them on their KiSS status and encouraging them to return soon since they are that much closer to receiving a reward.

It’s exciting for the patient to reap the benefits of a reward and the practice keeps this patient from wandering off to their competitors.

Why Some Programs Fail

It’s common for practices to devise their own loyalty program or use pharma-sponsored programs. But, this is why they fail:

No Differentiation

Pharma vendor loyalty programs do NOT differentiate you. Patients can use their points at ANY practice so you’re not building loyalty (which is ironic).

Why Patient Loyalty Programs Fail

It’s Too Complicated!

Most loyalty programs are run by corporations that are heavily regulated so they add so much “legalese” and terms and conditions, it’s not “fun to play”. So, when a patient thinks they win a reward and are told no because of some loophole in the rules, they are embarrassed, frustrated and quit.

Staff Resistance

If your staff needs extensive training to understand the rules and the platform, they won’t want to comply. They are already busy and adding on complicated software that is NOT user-friendly causes strife and tension with your team.

Patients are NOT Excited About It.

If the staff is not excited about it, the patients won’t be either. I personally have checked out from an injectable treatment and was told I’m close to winning $50 off my next treatment but I didn’t even know why or what they were talking about. Patients have to be engaged in the process. They must know where they are now and what else they need to do to “win the prize”. That’s what keeps them excited about returning to you.

You Don’t Market It

Most practice loyalty programs fizzle out because you don’t have a marketing plan to attract new patients to it and keep current patients excited to participate. Like everything else in life, you get out of it what you put into it. It’s takes on ongoing marketing plan of  in-house signage, email, social media and texting to keep your loyalty program alive and well.

Conclusion 

Yes, loyalty programs are effective. Because it will attract lifetime patients, increase your practice growth, boost patient retention and improve your brand’s reputation.

And yes, you can create your own, use a Pharma vendor’s or use the one I created at www.KissRewardsClub.com since the marketing is done for you.

But whichever you choose, be sure to treat it as a profit center and review the numbers every week, month, quarter and year to ensure you’re getting all the benefits out of it that build your practice from the inside out.

Click here for all the strategies for Plastic Surgery Marketing: What’s Working Now.

To Learn more check out my Podcast: BEAUTY AND THE BIZ – Ep. 94 Patient Retention

See More About Patient Loyalty Programs on my YouTube Channel

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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