An important part of getting people to your website is SEO, or getting your site to show up on Google towards the top of the page. Catherine shares easy, cheap way to increase your ranking. That way, when patients are looking for a great aesthetic practice in your area, you will show up first. Then, when your patients get to your site, how do you keep them there? There is no point in having a website if it scares your potential patients away, or doesn’t give them what they want.