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Plastic Surgeon Website Design Strategies 

A well-designed website can make all the difference in attracting new cosmetic patients you want vs. price shoppers you don’t.

It’s the first impression prospective cosmetic patients have of you, so it’s crucial it be professional, informative, and easy to navigate.

To help, keep these plastic surgeon website design strategies in mind:

Think Like Google

Google only cares about their customer’s experience. Google became the Goliath because users get the information they want quickly.

For example, if someone is sitting in Sausalito, CA and googles “tummy tuck downtime”, google will show them links that answer that question.

So, it would be smart to have a web page at www.yourwebsite.com/what-is-downtime-for-tummy-tuck with details and before/after photos.

What Do Cosmetic Patients Want from Your Website?

Cosmetic prospective patients want answers to their questions. The popular ones being:

  • Am I good candidate?
  • What results can I expect?
  • What’s the downtime?
  • How much is it?
  • Do I trust you?

For example, you can easily make 1-minute videos answering the questions above. You might be saying, “but there are already tons of others doing this”. Yes, that’s true but they are not you, with your personality and your spin.

Make your own FAQ video gallery on your website, as well as your own YouTube channel, so patients see and hear your unique approach to a procedure. To make it even more compelling, add props such as computer imaging, drawing on their photo or using live patient to illustrate.

Here are more design strategies for plastic surgeon websites to keep in mind….

Keep it Simple and Professional

I’m seeing way too many flashy graphics, cluttered layouts, and overwhelming color schemes. You are better off going with a clean and polished image, that doesn’t give your visitors a visual migraine.

When it comes to website design for plastic surgeons, less is often more. Your website should be clean, easy to navigate, and professional-looking.

For example, this website has a navigation bar for the website visitor to easily find what they are looking for in as few clicks as possible:

Highlight Your Credentials and Expertise

One of the primary reasons consumers search for plastic surgeons online is to find someone with the right credentials and expertise. This is where you show off your accomplishments so don’t be shy.

Make sure your website includes information about your education, training, certifications and highlight any awards or recognitions you’ve received.

By the way, you can include your extensive CV for patients who like the details, AND do a graphics version for those who like the quick visuals instead:

Add Lots of Social Proof

Cosmetic prospective patients are looking for reassurance they will not regret this decision so social proof is mandatory. They want to see and hear what others thought about their experience with you, so please make that a priority.

This is “show and tell” time. Back up your claims and build trust with social proof. Incorporate patient testimonials on your website to showcase your expertise and build credibility with would-be cosmetic patients. That would include thank you notes and gifts you get from your patients. Don’t hide them in a drawer – show the world!

Ask happy patients to give you a google review, approve the use of their before/after photos in your marketing efforts, and even shoot a quick video talking about their experience and how wonderful they feel now.

Videos are Hot!

Plastic surgery is a visual field, so high-quality images and videos are crucial for showcasing your work.

Short videos that are educational, entertaining and compelling win the attention of prospective cosmetic patients. That means they look at your content longer, get to know you better and contact you more often.

I recommend you invest in professional photography and videography to ensure your images and videos are of the highest quality. There are lots of local wedding videographers looking for work during the week so start there.

Include a Call to Action

Here is a huge opportunity missed by most internet marketers. Most plastic surgeon websites have a form that allows the website visitor to complete it to schedule a consultation. However, the average website opt-in rate is only 1.95%.

What happens to the remaining 98.05% who did NOT schedule a consultation? They disappear never to be heard from again.

To close the gap between booking a consultation and leaving your website empty-handed, offer something in between such as an informational guide about a particular procedure.

Collect their name, cell and email to get the guide and now you have the opportunity to follow up with the prospective patient who may now be ready to move forward.

Use these website design strategies to turn your website into a powerful tool for growing your practice and attracting the best cosmetic patients.

While you implement these website strategies that take time, here are additional patient-attraction strategies you can implement right away:

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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