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Plastic Surgery Advertising Plan That Works

In order to grow your revenues, you need a plastic surgery advertising plan that actually works to attract new cosmetic patients. 

That’s no easy feat in today’s competitive world so this will help.

Too often, I see surgeons throw a ton of money at marketing channels such as PPC, directories, and website redesigns because that’s what their web guy told them to do or they just do what their competitors are doing.

But, if you do what your competitors are doing, you have to spend more to compete with them so that’s an issue.

Here’s a better way to set up a smarter marketing plan that works…

Start with Your Past Marketing Efforts since it Leaves Clues

Always start with what you have done in the past. 

Look at your marketing plan for the past 12-18 months.

You may discover you’re spending twice as much on marketing as you used to; however, you’re not seeing twice the results. So, you’re most likely spending more and getting less results.

If that’s the case, you need a better plan this year to promote your plastic surgery practice in a smarter, more certain way.

So, you have to Know Your Numbers

plastic surgery advertising plan

You can’t fix what you don’t know is broken. And you can’t know what’s broken unless you look at your numbers and stop guessing.

The answers you are looking for are ALWAYS in your numbers.

Once you take the emotions and anecdotal fodder out of what you “think” is going on, you’ll get the reality of the situation since numbers don’t lie.

The best place to start is with this simple exercise…

Look at your advertising and marketing expenses for the past 12-18 months and fill in these blanks for each promotional project:

Promotion Theme ___________

Cost of that Promotion $ __________

# of leads from that promotion __________

# of consults from those leads __________

# of patients who said yes __________

Revenues from the yeses $_________

Difference between Promotion Cost – Revenues collected $__________

If your answer is positive >>> CONTINUE Spending on that promotion

If your answer is negative >>> DISCONTINUE Spending on that promotion

By the way, if you can’t fill in the blanks above because you spend money on “name recognition campaigns” that are NOT trackable to tangible results, I would think twice about investing in it.

You don’t need name recognition from the world. You just need it from prospective cosmetic patients who want your services. 

So please tighten up your marketing channels where your prospective patients are most likely to see you.

Tummy Tuck Adverting Campaign Example

For example, if you like to do tummy tucks, create a plastic surgery advertising plan around tummy tucks….

  • Make your website SEO friendly with the keyword tummy tuck
  • Write blogs about tummy tucks and show lots of results
  • Make short YouTube videos explaining tummy tucks and use visuals
  • Show before/after photos on Facebook and Instagram of tummy tucks
  • Encourage your tummy tuck patients to leave you a google review
  • Run a PPC (google adwords) ad that focuses on tummy tucks and goes to a tummy tuck landing page with before/after photos, testimonials, and an opt-in box to schedule a consultation
  • Answer Tummy Tuck FAQs at RealSelf.com
  • Show off your tummy tuck before/after photos in your office using digital photo frames and upload them to ipads your patients can peruse while they are waiting for you

Yes, this takes a lot of work and effort. But that’s how you create content and enough repetition that would-be tummy tuck patients notice you and act. 

Please reach out if you want help setting up an effective plastic surgery advertising plan that works to get you better results for less money.

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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