You need more HAPPY patients giving you 5-star plastic surgery online patient reviews. Most practices have a few good ones but also have as many not-so-good ones.
For example, some of your high-maintenance patients may have criticized your staff and you unfairly so you need to drown them out with the patients who are happy with your work and with their experience with you.
But, oftentimes, your staff is hesitant to ask patients for reviews so what do you do?
First of all, you are right to focus on good patient online reviews since reviews have become EVERYTHING for a plastic surgery practice so be sure it’s one of many marketing strategies you’re using to promote your plastic surgery practice.
Here are recent stats about online reviews you want to be aware of:
#1 – 72% of Consumers Trust Online Reviews as Much as Personal Word-of-Mouth Referrals.
#2 – 90% of Customers Say Buying Decisions Are Influenced by Online Reviews
#3 – Doctors are the SECOND most reviewed search group with restaurants being the first. (BrightLocal)
Here is some more crazy reality for you. In today’s social media world, patient online reviews have become as significant as your skills as a surgeon. Yikes!
That means what OTHERS say about you is infinitely more important than what YOU are saying about you on your Website and in your advertising.
So, do NOT leave this to chance. They are the most important patient-attraction strategy to build trust and credibility between you and new cosmetic patients.
And the best part is you have a lot of control over how many reviews you get as well as the quality of those reviews.