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Plastic Surgery Receptionist Phone Skills

Ask Catherine

This Week’s Question: Plastic Surgery Receptionist Phone Skills: Does she have the training to convert callers?

Dear Catherine,

I can hear my receptionist on the phones and I cringe at her phone skills.  No matter how many times I tell her what to say, she will often say something random and loses the caller.

Just today I heard her say, “No, we don’t do that” and she hung up on the caller.  When I asked her which procedure the caller was asking about, she told me….

…..”The caller wanted something called [brand name skin tightening device] and I told her we don’t do that.” 

So I had to explain to my receptionist we don’t offer that particular name brand because we found something that works even better and THAT’S what she should have told the caller.

That one mistake costs us $4,500. Any suggestions for fixing my phones?  Dr. T

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

Catherine’s Answer:

Dear Dr. T,

Your question is a good one.  Every practice has experienced “bad phones” that cost them patients and thousands of dollars in lost revenues.

The Cost of Bad Plastic Surgery Receptionist Phone Skills

Let’s do the math:  If your receptionist loses that $4,500 caller just 1x/week, that adds up to $234,000 per year! Wow!

The solution to Fix Your Phones is simple but not easy.

Here’s what it takes to get your phones in order:

1)     Get the right person in that position

2)     Give them the phone skills training and tools your receptionist needs to represent you and your practice professionally

3)     Hold them accountable so they consistently perform well for you and BOOK Appointment

That’s how you prepare your receptionist to handle patient inquiries effectively and fill up your schedule.

Otherwise, your new patients aren’t ever going to meet you if your receptionist can’t successfully convert these callers into appointments.

Frankly, your receptionist may be unknowingly sabotaging your best practice promotional efforts simply because they don’t have the receptionist phone skills training and tools they need.

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A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

Test Your Plastic Surgery Receptionist Phone Skills

Think about how YOU feel when you call a business and your call is handled poorly. Certainly, that’s not the way the owner would want you to be treated. Well, it’s the same in your practice. Most doctors don’t believe this happens in their office – until they hear it for themselves.

I assure you, in my consulting work, I have called hundreds of practices and have been amazed at what I’ve heard on the other end of the phone. Rather than me belaboring the point – test it for yourself.

Call your office as any prospective patient would and then tell me what you think.

Every call affects your bottom line and either enhances your image or destroys it. Your staff can represent you as a true professional or not – but the choice is up to you.

During my staff training sessions, I often hear, “But, I don’t know what to say when the patient says that.” Or, “What else could I have said that would have made a difference?” My answer is – plenty!

Prepare your receptionist for success. Equip them with effective responses, phrases and questions to help them not only bond with and educate your patients but actually close.

With the right words to say, your staff will be so comfortable with the process and so prepared that they’ll look forward to phone calls and patient interactions because they’re confident, trained and ready to close!

==> Click here for Receptionist Phone Skills

Are YOUR phones set up for success or sabotage?
How have YOU tackled YOUR OWN phone frustrations?

If you know or suspect your phones are not being handled professionally, it’s an easy fix so get your receptionist the phone skills she needs to represent you professionally.

 

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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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