It’s so easy to get distracted by the “busy-ness” of running your cosmetic surgery practice day to day that you lose sight of the key elements that actually make your practice profitable…until it’s too late.
When it gets down to it, you’re either focused on the important or you’re lost in the “urgent but unimportant”.
Don’t let that happen.
Cosmetic practice growth comes from clarity, focus, discipline and courage to see where the issues are and fix them.
Why? Because you can’t fix what you don’t know.
You also can’t stick your head in the sand and do what you’ve always done or you’ll get left behind.
Every problem starts with awareness. First, you need to figure out where your weaknesses are in your practice so you can do something about them. Then you can focus your attention on addressing them.
Brutal honesty is needed here. Where are your trouble spots? Do you know? Are you sure that’s it or is there something else that’s broken that you haven’t been willing to address?
Let’s find out….. A great place to start is with this Practice Assessment for Plastic Surgeons that gives you the clarity you need to focus on what’s most important for your practice and your revenues to grow.
Simply answer yes or no to the following questions on this Practice Assessment for Plastic Surgeons to see if you are set up to win:
✓Do you have a marketing plan that uses several lead generation strategies?
✓Are you able to track where your new leads are coming from?
✓Does your staff respond to new leads immediately?
✓Does your phone staff convert at least 60% of the callers to appointments?
✓Does your coordinator convert at least 60% of the consultations to booked procedures?
✓Does your staff follow up professionally on leads that do NOT convert?
✓Do you systematically ask for referrals, reviews and retain patients?
✓Do you hold your staff accountable so you know processes are being followed?
✓Can you easily pull reports that help you make better business decisions?
ORDER MY BOOK
A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.
The average cosmetic practice can only answer yes to a few of these questions, usually because they don’t know how or they have not had to…until now.
Times have changed. Only the best will survive, and flourish so let’s talk if you’re not satisfied with your results.
Here is some good news….there are only a few key metrics that make all the difference. The secret is to stay focused on those key metrics and NOT be distracted by the endless chatter promising you bliss if you just do this one thing.
I wish you much success in 2020 and please let me know what I can do to help you grow.
TESTIMONIALS
5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.
