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Practice Assessment for Plastic Surgeons

It’s so easy to get distracted by the “busy-ness” of running your cosmetic surgery practice day to day that you  lose sight of the key elements that actually make your practice profitable…until it’s too late.

When it gets down to it, you’re either focused on the important or you’re lost in the “urgent but unimportant”.

Don’t let that happen.

Cosmetic practice growth comes from clarity, focus, discipline and courage to see where the issues are and fix them.practice assessment for plastic surgeons


Why? Because you can’t fix what you don’t know.

You also can’t stick your head in the sand and do what you’ve always done or you’ll get left behind.

Every problem starts with awareness. First, you need to figure out where your weaknesses are in your practice so you can do something about them. Then you can focus your attention on addressing them.


Brutal honesty is needed here. Where are your trouble spots? Do you know? Are you sure that’s it or is there something else that’s broken that you haven’t been willing to address?

Let’s find out….. A great place to start is with this Practice Assessment for Plastic Surgeons that gives you the clarity you need to focus on what’s most important for your practice and your revenues to grow.

practice assessment for plastic surgeons

Simply answer yes or no to the following questions on this Practice Assessment for Plastic Surgeons to see if you are set up to win:

✓Do you have a marketing plan that uses several lead generation strategies?
✓Are you able to track where your new leads are coming from?
✓Does your staff respond to new leads immediately?
✓Does your phone staff convert at least 60% of the callers to appointments?
✓Does your coordinator convert at least 60% of the consultations to booked procedures?
✓Does your staff follow up professionally on leads that do NOT convert?
✓Do you systematically ask for referrals, reviews and retain patients?
✓Do you hold your staff accountable so you know processes are being followed?
✓Can you easily pull reports that help you make better business decisions?


A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

The average cosmetic practice can only answer yes to a few of these questions, usually because they don’t know how or they have not had to…until now.

Times have changed. Only the best will survive, and flourish so let’s talk if you’re not satisfied with your results.

Here is some good news….there are only a few key metrics that make all the difference. The secret is to stay focused on those key metrics and NOT be distracted by the endless chatter promising you bliss if you just do this one thing.

I wish you much success in 2020 and please let me know what I can do to help you grow.


Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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