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Right Plastic Surgery Coordinator

The right plastic surgery coordinator can be a game changer in your practice.

They can turn things around in a month or two when you find a coordinator with the skills, expertise and drive needed to convert consultations.

This position cannot be taken lightly. You may think anyone can step in to do the job of a coordinator but you would be sorely mistaken.

Converting consultations is an art and trained skill. Just like surgery. It takes knowledge, then applied action and then lots of practice and experience to become the right plastic surgery coordinator who gets results.

But the patient coordinator position first requires someone with a great attitude and the right mindset to persevere in the face of resistance.

This special person also needs the people skills to make a prospective cosmetic patient comfortable and trusting enough to make a decision to have their surgery with you and then stay loyal to you for a lifetime.

She also needs plastic surgery consult conversion training to become a professionally-trained representative that knows how to position you as the BEST choice and convert the consultation!

Given the above, do you have the right patient coordinator representing you?

Let’s see.

Here are the 3 biggest hiring mistakes made when hiring the right plastic surgery coordinator:

Hiring too fast just to fill the position

plastic surgery coordinator

A vacancy in your practice causes pressure. It’s like a gaping hole needing to be filled.

So what do you do? You throw an ad up, meet a few people and pick the best of them and, poof! You’re all set.

Sometimes, you get lucky and it works out. Most often, though, you learn weeks into it, they’re not a great fit.

Or worse, you learn months later, they have actually made things worse and hurt your credibility and reputation with how they are representing you and treating your prospective patients.

But someone is better than no one so you put up with this bad hire for far too long.

They bring drama and negativity to the office and the other staff.

They create angst for you. They waste your time.

Not researching the candidate thoroughly

plastic surgery coordinator

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Because you’re feeling pressure to fill the position, you meet this person that seems like a good fit but they tell you they are interviewing with others and they need to make a decision soon.

So you skip the formalities of calling their references or researching them online.

So you offer them the position, they take it and now its two months later and they are pushing for free services, are oftentimes late getting to the office and have called in sick several times.

You come to find out from your wrinkle filler vendor that this person was let go from the last practice for these same reasons. If only you had known before wasting all of this time and money…

Being vague about what you are looking for when hiring the right patient coordinator

plastic surgery coordinator

If you’re frustrated with your new hire because they can’t do half of what you thought they should be able to do, that leads to even more frustration and wasted time.

Now you are paying them to “learn on the job” and that slows down your process and results.

The biggest reason you’re in this situation is due to poor communication. Whatever you asked for in your ad was either too vague or didn’t specifically ask for the skills, expertise and qualifications you are looking for in that position.

There has to be a better way…..and there is.

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Let me find an A-player for you and then train them to be a professional converting rock star using my program, The Converting Club

They will get the strategies, scripts and processes needed to present you as the best choice and they will have a converting coach holding them accountable.

There are lots more plastic surgery marketing strategies, but keep in mind, leads are only leads until your coordinator converts them to paid surgical procedures.

Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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