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5 Cosmetic Practice Marketing Trends to focus on in 2023

Whether you’ve been in practice 25 years or only 5, it’s crucial to incorporate the latest 5 Cosmetic
Practice Marketing Trends to Focus on in 2023. These marketing trends work well in your overall plan
so you stay competitive and relevant in today’s crazy, changing world.

Because it’s impossible to be at the forefront of every new shiny object that comes along. 

That wastes your time and money, demotivates your staff, and confuses your patients. 

Top 5 Cosmetic Practice Marketing Trends

Today’s cosmetic practice marketing trend is to focus on what works by using your data to get clear about what actually brings you new patients who pay for your services – not what brings you popularity.

Here are 5 trends to focus on for the new year:

1. Build and Control Your Own Patient List 

Due to the infighting of Google, Apple, and Facebook to “own” your data, privacy laws will continue to make it difficult for you to target specific demographics to your practice.

That’s why lead generation costs more and the leads are of lesser quality. 

There’s also a fear of you losing your social media account and Google SEO ranking if you do anything they don’t like. 

I recommend you take matters into your hands and collect as much of your data from your own marketing efforts. 

For example, you currently have website visitors fill out your opt-in form on your website to schedule a consultation.

But not everyone is ready to schedule a consultation so offer them an informational guide to collect their name, cell, and email. 

Now you can educate and nurture these prospective patients so they choose you when they’re ready.

cosmetic practice marketing trends

2. Fine-Tune Your Patient Attraction Plan 

The fundamentals of any business/practice are always the same:

  • How/where do we get leads? (Attract)
  • How quickly do we respond to them? (Engage)
  • How good are we at converting them? (Convert)

It will continue to get harder and more expensive to attract and convert leads. 

It’s no longer enough to throw money at lead generation and hope they convert. 

Little hinges swings big doors: the more you fix the fundamentals (attract, engage, convert), the more compounding results happen throughout the rest of the lead gen process.

For example, if you just fix your phones and increase the conversion rate by 30%, look what happens overall:

cosmetic practice marketing

That small hinge improvement is worth $900,000 per year and well worth focusing on this new year!

3. Cosmetic Practice Marketing Trend – Short Videos are Hot!

It’s a fact. Short-form videos get watched! That’s why Tik-Tok has taken over the world and all the other social media platforms are following suit. 

Good or bad, patients’ attention spans are shrinking. Everyone is on information overload so how do you grab someone’s attention in today’s insanely fast-moving media world?

cosmetic practice marketing

You make 30 second to 2-minute videos talking about what you know best…cosmetic rejuvenation!

And, no, you don’t need a paid actor. Just be yourself and talk as if you are talking to one patient during a typical consultation.

Talk about the results a patient can expect, as well as the common objections that come up. 

Now spread those videos all over the internet: your website, Instagram, Facebook, LinkedIn, TikTok and your YouTube channel.

4. Influencer Marketing Continues to Grow

The power to affect other peoples’ decisions has been around forever. 

It can be because of that person’s authority, celebrity, knowledge, position, or relationship to the decision maker.

This marketing channel of word-of-mouth referrals can include person-to-person or mass influence to a group and it continues to grow in popularity.

This year, focus on who you know knows a lot of other people who trust them.

Start with your own list of patients who already know, like and trust you. 

Send them an email, do a survey and add to your in-patient intake form the question: Are you an influencer or would you like to become an influencer? 

Have them provide their social media accounts, as well as their analytics to determine if they would be a good fit to partner with and you want to meet their audience.

Together and in writing, decide how much you are willing to discount your services and what you get for that in terms of number and types of posts.

You can also Google “influencer marketing” to select from lots of agencies who specialize in matching you up with influencers.

5. Retention is the New Patient Attraction Strategy

Patient retention has become as important as patient attraction if you want to compete profitably in an uber-competitive marketplace. 

Because the real money is in the lifetime cosmetic patient value, since you spent a lot of money attracting cosmetic patients to you, they are pure profit from then on IF you hang onto them. 

When you build this community of loyal patients, you don’t have to blow out your budget on advertising because your raving patient fans are doing it for you. 

It’s also more fun for you and your staff to cater to patients who love you and their friends and family, than constantly tap dance to convert stranger patients. 

Cosmetic practice marketing is easier to retain than you think. Stay in touch with informational and compelling emails, social media post updates, events, and a loyalty program.

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

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