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The “Business” of a Cosmetic Practice

How would you like a smooth-running practice you enjoy going to every day? A practice with great staff supporting your vision while you get to focus on giving your patients the best results possible?

cosmetic practice fundamentals

You may feel like that’s a pipe dream. That you’ve tried everything; yet, you continue to encounter:

  • Staff who don’t “get it”
  • Leads not being followed up on
  • Inconsistent revenues
  • The constant feeling you could be progressing so much more if only…(fill in the blank).

The solution to your frustrations is in the core business principles. Once you have these down, you experience what you always wanted…a well-run profitable practice you are proud to call your own.

Because you’ll quickly see how leveraging your skills, effort and resources takes your practice to a whole new level and gives you the clarity and peace of mind you’re looking for.

If you don’t yet have that practice you’re proud of, something is off. You’re missing some key component(s).

To help identify where your practice gaps are, here are the (4) practice fundamentals you must have to turn things around:

1) Surround Yourself with a Professional Team

cosmetic practice fundamentals

Hire, train and motivate a team of rock stars who respect and support you. The kind of staff:

  • Who have your back;
  • Who eagerly and cheerfully sing your praises to prospective patients;
  • Who take care of your current patients and treat them like family; AND
  • Who work together as a team so nothing falls through the cracks.

This greatly reduces high staff turnover, an uncomfortable working environment, tension or, even worse, embezzlement.

2) Follow a Strategic Marketing Plan

cosmetic practice strategies

What is the BEST way to grow your cosmetic practice? Is it SEO? PPC? Consumer Directories? Social Media?

The list is endless and that makes it easy to get overwhelmed so please hear this….

The most successful surgeons I know aren’t opportunists. The most successful surgeons I know are STRATEGIC.

Instead of chasing marketing tactics, they take time out to create a comprehensive and strategic marketing plan using a specific formula.

They implement a marketing machine to keep a steady stream of cosmetic patients coming to them on autopilot.

3) Set Standards So You Don’t Compete On Price

cosmetic practice patients

Because the cosmetic patient today has so much choice, they are confused as well as skeptical.

They must weigh the pros and cons of price versus value and then choose the BEST CHOICE for them.

So how do you position yourself as the best choice? You build your brand with content that pre-frames you as the best choice.  

4) Set Up Your Practice To Grow

Grow your cosmetic practice

A successful cosmetic practice is built on key metrics, predictable income as well as processes and systems.

When you know your numbers, you clearly see what you need to address, such as a trouble spot brewing. You’ll never again be blindsided with surprises.

Want to talk?

schedule a strategy call

If you’re looking for a different perspective on how to grow your practice, let’s do a Free 30-minute strategy call.  

You are under no obligation to take my advice or buy anything. However, I am very resourceful and I guarantee you’ll get value.

Click Here to Schedule a Strategy Call

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

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A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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