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The Value of Loyal Cosmetic Patients

The beauty (pun intended) of our industry is that you have a hungry crowd of patients who want to look good and feel great. 

That’s NOT a one-time feeling. They want that now and next year and the year after that … some want it for decades! 

And these loyal cosmetic patients are more likely to visit more often, forgive your imperfect processes, refer more often and be open to your new services you bring on board.

You can’t ask for much more than that!

The Value of Loyal Cosmetic Patients and How to Create Them

value of loyal cosmetic patients

But HOW do you build this raving fan club? The answer is you offer them a patient loyalty program they can get excited about. 

Loyalty programs are known to be a brand differentiator, improve the patient experience, improve your credibility, and retain more high-value patients and that means more revenues for you while spending less. 

The stats from Accenture are impressive. Loyalty programs….

… generate between 12-18% MORE incremental revenue growth per year.

… increase patient lifetime value: 66% of consumers increase the amount they spend to reach reward tiers.

… retain patients: 81% of consumers agree that loyalty programs make them more likely to continue doing business you.


… encourage referrals: 73% of loyalty program members are more likely to recommend you to others.

Choose the RIGHT Loyalty Program


The best cosmetic patient loyalty program is simple to use for the staff and the patients. It also has built-in mechanisms to:

  • Attract new patients
  • Convert them to paid procedure
  • Give them a WOW patient experience
  • Retain them by staying in touch
  • Keep them engaged so they share you on social media
  • Encourage them to return, refer, review
loyal cosmetic patients value for loyalty programs

And that’s how it all works together to give you a patient fly wheel that goes around and around to build your practice organically. 

When your patients engage with you on social, forward your emails and share your content with their contacts, that creates more visibility that gets you in front of new prospective patients.

By the way, rather than seeing loyalty programs as an expense, see them as a way to build a repeat, high-value patient base that actually lowers your costs and boosts profit over time.

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

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