The beauty (pun intended) of our industry is that you have a hungry crowd of patients who want to look good and feel great.
That’s NOT a one-time feeling. They want that now and next year and the year after that … some want it for decades!
And these loyal cosmetic patients are more likely to visit more often, forgive your imperfect processes, refer more often and be open to your new services you bring on board.
You can’t ask for much more than that!
The Value of Loyal Cosmetic Patients and How to Create Them
But HOW do you build this raving fan club? The answer is you offer them a patient loyalty program they can get excited about.
Loyalty programs are known to be a brand differentiator, improve the patient experience, improve your credibility, and retain more high-value patients and that means more revenues for you while spending less.
The stats from Accenture are impressive. Loyalty programs….
… generate between 12-18% MORE incremental revenue growth per year.
… increase patient lifetime value: 66% of consumers increase the amount they spend to reach reward tiers.
… retain patients: 81% of consumers agree that loyalty programs make them more likely to continue doing business you.
… encourage referrals: 73% of loyalty program members are more likely to recommend you to others.
Choose the RIGHT Loyalty Program
The best cosmetic patient loyalty program is simple to use for the staff and the patients. It also has built-in mechanisms to:
- Attract new patients
- Convert them to paid procedure
- Give them a WOW patient experience
- Retain them by staying in touch
- Keep them engaged so they share you on social media
- Encourage them to return, refer, review
And that’s how it all works together to give you a patient fly wheel that goes around and around to build your practice organically.
When your patients engage with you on social, forward your emails and share your content with their contacts, that creates more visibility that gets you in front of new prospective patients.
By the way, rather than seeing loyalty programs as an expense, see them as a way to build a repeat, high-value patient base that actually lowers your costs and boosts profit over time.