Tired of Cheap Cosmetic Patients

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Are You Tired of Cheap Cosmetic Patients?

Cosmetic patients today are so price-focused (cheap), it can drive you crazy. You get leads but most of the time it starts with the one question which is…. “How much is it?” 

Or worse, they attempt to negotiate with you or your coordinator by letting you know they can get the same thing cheaper elsewhere. Really? Do they really believe all surgeons are the same? 

Many do, given the overwhelming information available online and the incessant advertising efforts suggesting all surgeons are created equal. 

How to Deal with Cheap Cosmetic Patients

On the one hand, you deserve to be fairly compensated for your expertise and the reputation you’ve tirelessly built, and on the other hand, you don’t want to lose to your discounting competitors.

Consider These Pricing Strategies 

You can match competitor’s low prices; however, that sets the tone for your relationship with that new patient forever. Consider how difficult it is to upsell a discount-minded cheap cosmetic patient who came to you initially for the price, because they will also leave for price just as fast.

ways to avoid Cheap Cosmetic Patients

You can charge more by declaring your expert status and then proving it by showing off your great results and ecstatic patient stories. However, this approach takes time, money, and dedication to collect social proof from your results, as well as increase your online exposure through new marketing networks.

Increase your reach to new prospective patients with mass media PR, guest appearances on other popular podcasts and youtube channels that cater to your preferred patient demographics, social media live streaming on your own channel or guest hosting on influencers’ channels and so on. 

The Optimal Approach: Balance Price, Quality and Service

The most practical strategy would be to offer a balance of price, quality, and service.

Attention to detail matters because you increase your prices while increasing your higher standards.  

Because even though this is an emotional decision for patients, they also need logical reasons to justify to themselves, and then explain to others, why they are paying more. 

how to avoid Cheap Cosmetic Patients

Ensure that every facet of your practice conveys quality:  

  • An up-to-date website with a polished appearance.
  • Compelling before and after photos showcasing your skills
  • Glowing online reviews that affirm your results.
  • Informative YouTube videos establishing your authority.
  • Engaging Instagram content that tells your story.
  • Friendly and professional phone etiquette from your receptionist.
  • Excellent customer service skills among your entire staff.
  • Superior patient experience thanks to your polished processes.
  • Inviting office space furnished to convey excellence.
  • Professional appearance for you and your staff.

Stop Catering to Bargain-Hunters

If you want to avoid cheap cosmetic patients, no longer cater to them. Stop advertising specials to total strangers on the Internet.  Instead, educate them on what makes you the better choice and prove it. 

It’s a mindset shift…..decide to be and do better, and you will naturally attract prospective cosmetic patients who value your skill, expertise, and reputation as more important than saving money.

If you need help with your own pricing strategy, click below to schedule your 30-minute consult call with Catherine.

catherine-maley-book- 1


A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.


Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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