There are 5 essential money-making operations that occur in ANY successful plastic surgery practice.
If you miss any of these 5 key elements, you’re leaving a lot of money on the table – often several HUNDREDS of thousands of dollars.
However, the reality is that most practices focus on ONE area only (instead of all five) and that is hurting them, and they don’t realize it.
I guarantee if you focus your time and energy on these five areas, you will attract more patients, perform more procedures, and make more money….. all with less effort.
Here are the 5 key areas to focus on to win:
- Lead Generation
- Converting callers into appointments
- Converting appointments into paid procedures
- Encouraging these patients to return, review, post, and share
- Building an army of raving fans who refer you to their friends and family
Think about it. Don’t a majority of your surgeries come from word of mouth referrals and from existing patients coming back for more?
So, the biggest problem holding you back is your narrow focus on “getting more leads”. You might
be throwing a ton of money at SEO, Google AdWords, social advertising and directories OR you’re spending a ton of time creating content for your Instagram and Facebook followers.
Yes, it’s exciting to get lots of leads and comments but here’s the kicker…Leads are only one part of the new lead process.