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Top Ways to Attract More Plastic Surgery Patients in 2020

In order to get your fair share of the cosmetic rejuvenation revenues, here are the top ways to attract more plastic surgery patients in 2020. But as you will see, it takes more than just plastic surgery leads to grow your practice. 

Get more plastic surgery patient leads in 2020

Of course, new leads are the lifeblood of your plastic surgery practice but where are they coming from?

Are you counting on free organic search for new patients to find you? If so, you may be disappointed since organic SEO is no longer the “go to” search rankings strategy.

It’s not so easy to get ranked organically because there’s a good chance The Aesthetic Society and American Society of Plastic Surgeons websites will rank over you because they are considered authority sites and you can’t compete with this as a solo practitioner in one city.

So maybe you’re putting a lot of money into Pay Per Click Ads but losing to your competitors who are willing to outbid you. Google Adwords is an expensive game to play because you are attempting to grab the attention of the 3% of those who click on those ads are ready to move forward. The other 97% are still in research mode.

The secret to advertising is to go where others are not so you have a better chance of grabbing the attention of would-be patients.

This year, the emphasis is on social media and the strategy is focused on lead generation versus lead fulfillment. So, rather than spend a fortune on google adwords to go after the 3% who are ready, you use social media ad campaigns to go after the 30% of the market who COULD be ready. 

But once you you get those plastic surgery leads, then what?

Here are more top ways to attract more plastic surgery patients in 2020:

Follow Up on Incoming Plastic Surgery Leads

As mentioned above, only 3% of prospective cosmetic patients are ready to move forward NOW? And another 30% “could” be ready to move forward if nurtured?

But look at the stats when it comes to staff following up on leads:

✓48% NEVER Follow Up
✓Average First Follow Up is 72 Hours Later
✓Only 25% of practices make 2 contact attempts
✓64% of practices do NOT have an organized way to follow up on leads

But it’s not your staff’s fault. They have not been given the tools, tips and strategies to follow up professionally and consistently.

For example, it takes at least 8 points of contact to get someone’s attention; however, most practices give up after the 1st or 2nd attempt.

Staff Must Convert Plastic Surgery Patient Callers and Consults

Every practice’s success is limited by their staff’s ability to convert callers to appointments and appointments to paid procedures.

It is way too competitive to be mediocre at this stage of the lead process.

Be honest.
Do you have the right person representing you on the phones?

If not, it doesn’t matter what you do or spend to get new plastic surgery patients if they can’t get past your gatekeeper.

Or maybe you have a great receptionist but you’re not sure about your coordinator because the conversion rates are low…So you wonder:

Is it your coordinator?
Is it the patients?
Is it something else?

To ensure your coordinator is NOT the problem, please be sure they are trained to:

  • Position you, the surgeon, as the BEST CHOICE;
  • Qualify the patient to prepare them for the quote presentation;
  • Present with confidence to get the patient excited about moving forward;
  • Move them closer to choosing your services;
  • And, ultimately, ask for a decision.

Most coordinators don’t ask because they haven’t been trained to do so comfortably and professionally, so don’t make that mistake.

And lastly,

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ORDER MY BOOK

A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

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Stay in Touch so Your Plastic Surgery Return and Refer

Just because prospective patients don’t say yes right away, doesn’t mean never. They may simply be saying “not yet” so nurture that relationship.

Because there are all sorts of reasons prospective patients delay and procrastinate. Life could have gotten in the way so when you keep in touch, you stay top-of-mind so they call you rather than your competitors when they are ready to move forward.

There is even more leverage and opportunity right under your nose to double your results when you also stay in touch with your established patients who already know, like, and trust you and who would gladly return and refer if prompted.

As a matter of fact, the new year mantra is:

Retention is the 2020 New Patient Attraction Strategy that costs very little time and money but adds up to easy profits.

Many of those patients would gladly return and refer if given the opportunity.

But when you take them for granted, they feel neglected and go to someone else who takes better care of them.

That’s bad because cosmetic patients have endless needs…especially as the aging process continues.

Think, “Patient for Life” since that’s where all of your leverage is since you spent a fortune to attract that patient to you and it takes minimal cost and effort to keep them.

Check out my new report, Cosmetic Patient Attraction Plan for 2020 to get the details of other top ways to attract more plastic surgery patients in 2020. 

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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