This Week’s Question: What is a good conversion rate?
I would like to know what is a good conversion rate? I had the same patient consultant for many years and she did a great job.
We made a really good team. I performed several procedures on her through the years so she was a great testimonial and she knew how to credential me as the best. She was also very good with my patients and really good at closing consultations.
I never realized how good she was until her husband was promoted and she moved away.
My current coordinator has been on the job for the past year and we are getting mixed results.
She’s nice enough but we don’t get the same results I used to get.
My consult conversion rate used to be in the high 70’s for years and it’s dropped significantly. My coordinator says that’s because the patients are price shopping our competitors and our prices are too high.
I’m not sure that’s true. I don’t know if it’s the patients or the coordinator or something else.
Can you tell me what is a good conversion rate?