The world has turned upside down with this COVID-19 crisis. Most governments have declared social distancing and have closed non-essential businesses and that includes your practice.
Although things look bleak at the moment, we will get through this, just like we have every other challenge because we humans are built to adapt.
However, during this “pause”, you need a plan to stay solvent so here are suggestions to keep your name and practice in front of the public so when this is over, they call you first.
Since new potential cosmetic patients are stuck at home and bored and searching online for answers, a great strategy is to grab their attention while your competitors are taking it easy and waiting this out.
This way, you build a solid list of prospective patients excited to meet when you are back up and running.
To gain the attention of new patients with digital content is a 3-prong approach:
- Create more educational content so new patients get to know you
- Add personality content so new patients are eager to meet you
- Offer Free virtual consultations