When does it make sense to FINALLY use a Practice Consultant and Cosmetic Patient Marketing Specialist to improve your cosmetic business practice growth… especially if you’ve tried everything else in the past?
Authored By: Catherine Maley, MBA – Speaker, Writer, Trainer, Podcaster, Consultant, Cosmetic Patient.
If you’re even considering hiring a consultant then it probably makes sense to hire the RIGHT consultant assuming you’re crystal clear on what you are wanting to accomplish and here’s why…..
You’re probably closer to winning than you might think.
You already did the hard part of cosmetic business practice growth
Put the blood, sweat, and tears into the tough training, setting up your practice, and building a reputation.
You already are dedicating energy, time, and money to improvement in your cosmetic business practice growth.
It’s possible that you may not realize it, but that already makes you part of a fraction of 1% of the entire world who even has the discipline to do what you’ve done already.
Maybe it might seem like you’ve tried everything and failed but in reality, you’re at the 85-yard line.
Top Ways to Push Cosmetic Business Practice Growth
Everybody knows and agrees that having a GOOD coach is critical to success:
You already know…..
How valuable it is to know what successful practices do rise above their competitors;
- A new perspective can shed light on the practice gaps you’re not seeing;
- How having a road map to lead you through the maze of practice-building
saves you countless hours and wasted time and money making mistakes…
BUT, there’s a problem…
Actually, there are several…
First of all, good consultants are extremely expensive but generally regarded as worth it.
The problem isn’t necessarily in the cost.
The problem is how do you know the consultant can actually help you?
How do you know that it even makes sense for you to hire a consultant in the first place?
How do you know even if the consultant may have a great track record for helping other aesthetic practices, how do you know they are going to be able to help YOU specifically?
First, let’s find out if it even makes sense for you to hire a consultant in the first place.
Does it Make Sense for You to Hire a Consultant?
Step 1: Get crystal clear about the problem by identifying the issue.
I want to be “successful” isn’t really a goal. Be specific.
We need to understand exactly what it is you want.
- Do you know want to attract more cosmetic patients? If so, how many, by when?
- You want better conversions? If so, by how much and by when?
- Better online reviews?
- Do you want more word-of-mouth referrals?
- Do you want more professional staff representing you? If so, how many and in what positions to make the biggest impact on your bottom line?
Step #2: Identify What Does Not Work and Stop Doing it.
The idea that one thing is going to work for everyone is just silly.
Every single aesthetic practice is different.
They think differently. They have different needs.
That’s why finding the RIGHT consultant with a tailor-made program specifically for you makes the most sense. Think about this…
We make plans, we get motivated, then start taking action to make cosmetic practice growth and then we stop.
Have you tried every ninja shiny object Internet trick and you STILL don’t have the results you want? Guess what?
That probably isn’t the answer….or the entire answer.
Mass Advertising Campaigns
Have you tried mass advertising campaigns aggressive advertising salespeople pressured you for, saying this will make you a celebrity?
Again, That probably isn’t the answer….or the entire answer
It doesn’t mean the Internet and salespeople are bad, it just means it’s not for you.
Sure, they’ll help a little but that’s not enough. Something is missing.
They are NOT going to take you to the 100-yard line or else, you would already be there.
Step 3: Understand You Can’t do it Alone.
Think about it, as a cosmetic surgeon in private practice, you most likely feel alone a lot of the time.
Like you are the only one who really cares about the health of your practice.
Nobody around you understands the pressure of running a cosmetic surgery practice in today’s world.
You are not supposed to be alone.
We are all supposed to collaborate and work together to solve problems.
The Power of Collaboration
Very few breakthroughs in the history of mankind have ever been achieved by one person alone without help.
Even Einstein had help (his wife was a very good mathematician he consulted with a lot).
If you are clinging to the belief that you can do it yourself, then you should NOT hire a consultant.
However, if you want to collaborate with someone who “feels your pain” wants to give you the best cosmetic business practice growth, and has the answers, then this is for you…
Here’s exactly how I can help you:
First of all, I’m not like other consultants in our industry.
I don’t include fluff or any filler.
I don’t include untested processes and “theory” strategies – just the actual tested strategies I have used in aesthetic practices and with my own clients.
The tools for cosmetic practice growth are simple to learn.
Learning them is not the issue. I have taught these tools for 17 years in my Webinars, medical conference courses, and speaking engagements.
It’s applying the materials that can get more tricky.
It’s when you take the ideas and put them to work in your practice that you might have some bumps in the road.
I know I can help you. Usually, it’s just a few tweaks that get you from missing the mark or the exact results you’re wanting.
These exact processes and tools have been used to help hundreds of other cosmetic surgeons and their staff to attract more patients, convert more consultations and build a successful aesthetic practice built on solid business principles.
It’s More Than Just Consulting
It’s a system for feeling the peace of mind every day, consistently.
Not talking about feeling better for a few minutes.
I’m talking about feeling better all day and every day.
This simple and effective method doesn’t eliminate negative emotions from your life (you would never want that anyway since you want to grow). It simply teaches you how to manage it in a way that doesn’t compound it. If you have already learned the “How to Build a Cosmetic Practice” concepts and read books on the subject, but aren’t seeing the huge benefits yet, this is specifically designed for you.
With all due respect, this is not for the entitled or arrogant surgeon who knows it all.
This is for surgeons who….
- Have a lot working for them but know they could be running a more streamlined and profitable practice;
- Need a map of clarity so they have peace of mind knowing all systems (and staff) are working for the “good of the practice” and not just selfishly for themselves;
- Know the gaps in their practice are costly them dearly.
If this sounds like you, this is exactly what you’re looking for.
Maybe you’re here because you are one of my 10,347 surgeons who follow me religiously through my live online training, blog, YouTube channel, Facebook page, speaking engagements, and email messages.
I have collected 20 years of experience working specifically with cash-paying cosmetic surgery practices so they get the most out of what they have built already and what they can build for a healthy and profitable future.
When you work with me, two things will happen:
First, you will start to become more conscious in your practice. You will start to understand how much control you have over the experiences you encounter every day.
This is really important, because if you think your day is just happening to you, then the feeling of powerlessness you experience will prevent you from making the changes and distinctions you’re missing.
Gain Peace of Mind
Second, you will gain peace of mind knowing you now have a plan to follow to get you where you always envisioned yourself to be: successful, profitable, and confident.
Oh, and in case you are wondering….
There is no catch!
Here is what you get to help your cosmetic business practice growth
We set the stage first:
- Your vision and goals to benchmark
- The current assets to build from
- Your image-building strategies to Pre-Frame YOU as the BEST CHOICE
- How phones are handled
- Software used to track and report your results
- Processes and protocols
Get the People:
- The right people in the right positions
Right people trained to represent you professionally
and who can convert callers and consultations
- Staff incentives and motivation
- Manage-by-metrics system
- The handling of leads
- Following up AFTER the consultation
- Protocol for before/after photos, reviews, and referrals
- Your website and Internet presence
- Year-round marketing plan
- Social media plan
- Internal Marketing plan
- External Marketing plan
What is Your Investment?
My fees are structured to give you the most value possible to ensure you not only identify the practice gaps you’re missing but also execute the solutions we deem necessary to fix them!
I am not here to waste your time or mine.
I’ll give you the cosmetic business practice growth maps and a full 60-days of support to help ensure the strategies get executed and you see traction building in way of better results and a smoother-running practice and stronger cosmetic business practice growth.
My fees are as follows:
On-Site Assessment & Consulting = $5K down + $5K in 30 days + $5K in 60 days
Optional LIVE Full-Day Assessment = $3,500Why 60 days? Because too many consultants tell you WHAT to do and then disappear so you never actually put in place the vital processes that will move the needle for you.
I will stay with you to ensure you are set you up for success because I’ll map out the HOW to get things done and then ensure they happen.
My fee also includes hard-copy deliverables and supporting materials to reference in the future for you and your staff.
See How I have helped others
Take a minute to read the comments other surgeons had to say about working with me to take their practice to the next level and then let’s talk.
To avoid us wasting time going back and forth with phone messages, feel free to text me instead so we can set up a time to talk.
I sincerely look forward to working with you to fine-tune things for you so you have an effective patient plan, well-trained staff, and smooth-running processes for a more profitable cosmetic practice you enjoy!
Catherine Maley, MBA
Author, Your Aesthetic Practice
Cell/Text: (415) 377-8700 (to avoid wasting time)