Use AI to Attract, Convert, and Retain Cosmetic Patients
Use AI to Attract, Convert, and Retain Cosmetic Patients AI is disrupting nearly every industry—and plastic surgery is no exception. Between Google’s Search Generative Experience (SGE), smarter chatbots, and data-driven automation tools, your marketing strategy must evolve quickly or risk becoming obsolete. By Catherine Maley, MBA Here’s how AI is affecting how you attract, convert, […]
PCC Tools to Convert More Consults into Surgeries
PCC Tools to Convert More Consults into Surgeries In today’s competitive cosmetic marketplace, your patient care coordinator (PCC) is the linchpin in converting consults into surgeries. By Catherine Maley, MBA Conversion begins with connection. Your PCC should be warm, engaging, and genuinely curious. Think concierge meets consultant— someone who makes patients feel seen, heard, and […]
Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients
Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients. Marketing for cosmetic patients is evolving due to changes in consumer behavior, technology, and patient expectations. It’s all about the patient and giving them more visual, interactive content that educates and builds trust, so they […]
Selling But Staying in Your Practice
Selling But Staying in Your Practice If you’re considering selling your practice to a private equity firm while remaining employed by them, this article clarifies the main points to consider. By Catherine Maley, MBA Negotiating the deal, this is where specific terms and conditions are established, so you need your own experienced legal and financial […]
Looking for Better Quality Cosmetic Patients?
Looking for Better Quality Cosmetic Patients? Cosmetic patients today are so price-focused (cheap), it can drive you crazy. You get leads but most of the time it starts with the one question which is … “How much is it?” By Catherine Maley, MBA Or worse, they attempt to negotiate with you or your coordinator by […]
Using A.I. to Grow Your Practice
Using A.I. to Grow Your Practice Artificial Intelligence (A.I.) is going mainstream FAST, so you need to know about it, since using A.I. to grow your practice is going to soon become one of the most important tool in your arsenal. By Catherine Maley, MBA In a nutshell, A.I. develops algorithms that allow machines to […]
5 Shifts to Cosmetic Patients on Demand
5 Shifts to Cosmetic Patients on Demand 5 Shifts to Cosmetic Patients on Demand: It takes a different mindset to generate the preferred cosmetic patients you want, whenever you want, at the price you want so you are no longer busy being busy but not profitable. By Catherine Maley, MBA With my 5 shifts to […]
How to Attract Affluent Cosmetic Patients
How to Attract Affluent Cosmetic Patients How would you like to charge twice as much as your competitors and learn how to attract affluent cosmetic patients? You could either double your revenues with the same amount of patients or work less for the same amount of revenues, so let’s look at how you make it […]
Don’t be Blindsided by Staff…
Don’t be Blindsided by Staff… The biggest challenge you face in running your own practice is staff. Hands down. Don’t be blindsided by your staff! That’s because you are dealing with human beings full of beliefs, thoughts and feelings. Staff is a moving target that is always changing. Their circumstances change. Their feelings about work […]
Teaching Your Practice to Market Itself
Teaching Your Practice to Market Itself Some surgeons have a “one and done” mentality so they spend a fortune advertising for new patients and their staff spends a crazy amount of time working those “leads” to find the diamond in the haystack who is ready to move forward with surgery. Save time, money and effort […]
Using Influence to Convert More Consultations
Using Influence to Convert More Consultations Using Influence to Convert More Consultations: You don’t “sell” anyone on plastic surgery, and you can’t force consumers to choose you. You can only offer your services to consumers who want to look and feel better. However, if you believe in yourself, it’s your duty to do all you […]
Marketing Trends Affecting You
Marketing Trends Affecting You If what you’re doing to grow your cosmetic practice is not working anymore or working as well as it used to, you’re not alone. The world of consumer demand, technology and marketing continues to change so it behooves you to adapt.The following are marketing trends affecting your efforts to build your […]
Why Patient Retention Should Be Your Number One Focus
Why Patient Retention Should Be Your Number One Focus by Catherine Maley, MBA Cosmetic patient retention is one of the most critical challenges facing practices today. This is why patient retention should be your number one focus. Your profits and profitability depend on your ability to create and maintain cosmetic patients for life. The reasoning […]
Build a Sellable Cosmetic Practice
Build a Sellable Cosmetic Practice by Catherine Maley, MBA Build a Sellable Cosmetic Practice. This article is for you if: You are the majority revenue-generator in your practice You put more value on YOU as a surgeon vs. growing profit centers run by others You work IN your practice more than ON your practice You […]
Social Proof Marketing for Plastic Surgeons
By Catherine Maley, MBA Social Proof Marketing for Plastic Surgeons Why do some surgeons charge 3–5X more than other surgeons… AND have a waiting list? Why do you lose to competitors not as skilled as you? Why do vendors in our industry pay a ton of money to celebrities to tout their lasers? Because they […]
Content Creation Marketing
Content Creation Marketing by Catherine Maley, MBA WHAT IS CONTENT CREATION MARKETING? Content creation marketing is one of the plastic surgery marketing strategies that’s working now. You create and distribute valuable, relevant and consistent content that attracts the right audience who is interested in cosmetic rejuvenation with the intent to drive them to you for […]
Today’s Cosmetic Practice Growth Funnel
Today’s Cosmetic Practice Growth Funnel By Catherine Maley, MBA Saying that “times have changed” would be a massive understatement when referring to Today’s Cosmetic Practice Growth Funnel, and growing a plastic surgery practice in today’s marketplace. The aesthetic industry is long past the early stages of growth. It’s now in the Growth/Maturity stage, growing in […]
The Number 1 Stress of a Plastic Surgeon
The Number 1 Stress of a Plastic Surgeon By Catherine Maley, MBA With the number 1 stress of a plastic surgeon, it doesn’t matter if you’ve been in practice five years or 20 years… One of the biggest stresses of a cosmetic practice is finding a solid patient attraction plan you can count on to […]
Patient Attraction Trends for the Rest of 2020
Patient Attraction Trends for the Rest of 2020 By Catherine Maley, MBA Patient attraction trends for the rest of 2020 shows that the COVID-19 pandemic created a massive increase in social media usage by would-be cosmetic patients. However, it also created stiff competition among surgeons to grab that attention of patients who are ready for […]
One Time or Lifetime Cosmetic Patient
One Time or Lifetime Cosmetic Patient By Catherine Maley, MBA One time or lifetime cosmetic patient? Most plastic surgeons focus on surgery and that creates a “one-and-done” mindset. Because if you’re a surgeon, it makes sense you want to perform surgery. So, you focus all of your efforts on finding prospective patients ready for plastic […]
How to Grow a Cosmetic Practice into a Sellable Asset
How to Grow a Cosmetic Practice into a Sellable Asset By Catherine Maley, MBA How to grow a cosmetic practice into a sellable asset. A typical plastic surgeon is frustrated regularly because the responsibilities they have for being a great surgeon are not enough anymore. You must become a good leader and manager and business […]
The Top 5 Money Makers in Your Practice
The Top 5 Money Makers in Your Practice By Catherine Maley, MBA There are 5 and only 5 essential moneymaking operations that occur in ANY successful plastic surgery practice. In other words, these are your top 5 money makers in your practice. If you miss any of these 5 key elements, you’re leaving a lot […]
The Wrong Hires are Killing Your Practice
The Wrong Hires are Killing Your Practice By Catherine Maley, MBA Could it be that the wrong hires are killing your practice? When things are NOT going as well as you like, there is a tendency to focus on getting more patients, hoping that will solve your problems. So you throw more money at advertising […]
Who Do You Think You Are?
Who Do You Think You Are? By Catherine Maley, MBA Who you think you are can be quite different than how you are perceived by cosmetic patients so bringing the two together to become congruent will get you better results. Now most surgeons don’t want to hear the negativity because they are already drowning in […]
How to Scale Your Practice
How to Scale Your Practice By Catherine Maley, MBA How do you grow a practice when you’re a solo practitioner? In other words, how to scale your practice? Typically, you add more… More equipment. More service providers. More staff. More advertising and marketing and so on. But with that comes more headaches. More frustration. More […]