Ep.70: Interview with James Marotta, MD
Dr. Marotta, consistently voted Best Cosmetic Surgeon on Long Island since 2013, specializes in facial/endoscopic plastic surgery, rhinoplasty and hair restoration. He’s a volunteer with the National Domestic Violence Project and Faces of Honor. He is also a researcher who’s published scientific articles and medical manuscripts. Visit Dr. Morotta’s Website Learn the psychology of your […]
Does Discounting Help or Hurt?
Is discounting helping or hurting your practice? As you know, plastic surgery advertising is out of control. Everywhere you look, you see ads, banners, and websites offering deep discounted surgical and non-surgical procedures. That’s not happening by accident. Extreme competition is forcing some practices to lead with price to attract new cosmetic patients. However, this […]
Cosmetic Business Practice Growth What’s Holding You Back ?
When does it make sense to FINALLY use a Practice Consultant and Cosmetic Patient Marketing Specialist to improve your cosmetic business practice growth… especially if you’ve tried everything else in the past? Authored By: Catherine Maley, MBA – Speaker, Writer, Trainer, Podcaster, Consultant, Cosmetic Patient. If you’re even considering hiring a consultant then it probably makes sense […]
#1 Plastic Surgeon Business Stress
Plastic surgeon business stress will always be there it doesn’t matter if you’ve been in practice 5 years or 20 years… The #1 stress as a plastic surgeon is finding a solid patient attraction channel you can count on to bring in new patients. How to Beat Plastic Surgeon Business Stress with a Steady Patient […]
Cosmetic Patient Referrals The Word of Mouth
Word-of-mouth cosmetic patient referrals is the absolute best advertisement you can incorporate into your practice. It’s also the cheapest form of advertising that you can invest in and it takes minimal time and effort. We all know the best patient is a referred patient. When a friend tells another friend, family member, or colleague about […]
Great Plastic Surgery Practice
What makes a great plastic surgery practice? When I was in business school, a required reading was “Good to Great” by Jim Collins. It’s a management book that explains why some companies make the leap from good to great…and others don’t. The professor spent weeks dissecting that book with us students, but there’s one chapter that […]
How to Convert a Prospective Cosmetic Patient
How do you convert a prospective cosmetic patient? Converting rates can be frustrating in today’s competitive world. You’ve spent the time, money, and effort in getting prospective patients through your door, yet too many of the prospective patients don’t book for some reason. Why not? Is the competition? Is it your marketing? Maybe your staff? […]
Social Proof Marketing for Plastic Surgeons
Why do some surgeons charge 3-5X more than other surgeons… AND have a waiting list? Why do vendors in our industry pay a ton of money to celebs to tout their lasers? Because they know social proof marketing works! What is Social Proof Marketing – Marketing for Plastic Surgeons? According to Robert Cialdini, author of Influence: […]
Fastest Path to New Cosmetic Patients
Most surgeons I’ve spoken with all over the US have been super busy since they re-opened, and that’s fantastic. The new cosmetic patient surge has been unexpected and strong. I’m assuming it’s because a whole group of new patients are sick of being cooped up. Their Botox and fillers wore off.They gained quarantine weight.They’re tired […]
A New Approach to Growing Your Cosmetic Revenues
growing your cosmetic practice Here’s a new approach to growing your cosmetic revenues… The Revolutionary Cosmetic Patient Attraction, Conversion, and RetentionSystem Pumping Out Astounding Results! Hello, Serving as the go-to business and marketing consultant for plastic surgeons over the last 20 years, it’s obvious to me that times are changing. To help you change with […]
Plastic Surgery Virtual Consultations
Attract the Best Patients with Target Marketing
2 Deadly Sins: Bad Phones and Weak Consultations
Why a Plastic Surgeon Should Write a Book
I think a plastic surgeon should write a book for all sorts of reasons: It makes you an authority It increases your notoriety and name recognition It gives you prestige and respect There’s a good chance you’ll get free PR And it differentiates you from all the others surgeons in the industry It also helps […]
Cosmetic Patient Events Don’t Work Anymore
The Plan for More Cosmetic Patients
Practice Assessment For Plastic Surgeons
The Truth About New Cosmetic Patient Leads
How To Run Your Practice Like A Business
