Building a Brand Around Massive-Weight-Loss Patients — Shawna R. Kleban, MD
Shawna R. Kleban, MD explains how she’s been building a brand around massive-weight-loss patients in a multi-location surgical practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
He Narrowed His Focus and His Practice Grew — Anthony Admire, MD
Anthony Admire, MD, shares how he narrowed his focus and as a result, his Arizona plastic surgery practice grew with great success. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
Why Social Media Should Validate, Not Replace, Referrals — Neil Vranis, MD
Neil Vranis, MD, an aesthetic plastic surgeon in Beverly Hills, CA, talks about why social media should validate but not replace referrals. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
A Focused Niche Built a 106K-Follower IG Account — Vinaya Rednam, MD
Vinaya Rednam, MD, explains how her focused niche built a 106K-follower IG account for her multi-location partnership. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
This Marketing Mix May Surprise You — Samuel E. Salcedo, MD
Samuel Salcedo, MD, has this amazing private plastic surgery practice marketing mix that may surpirse you. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
He Went From 30% Consult Conversion to 80%+ — Victor S. Ferrari, MD
Victor Ferrari, MD, shares the secret on how we went from 30% patient consult conversions to 80%+ in his Charlotte, NC practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
One Patient At a Time Still Works — James Rough, MD
James Rough, MD, is a perfect example of why giving excellent care, one patient at a time, still works to successfully grow your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice […]
Biggest Lessons From Top Practices — Catherine Maley, MBA
Catherine Maley, MBA, shares the biggest lessons from top practices she’s gleaned from over 175 plastic surgeon interviews on her podcast. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Why Patients Fly to Kentucky for His Facelifts — T. Gerald O’Daniel, MD
T Gerald O’Daniel, MD, shares his recipe for success and why patients fly to Kentucky for his facelifts from all over the world. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Content That Attracts Better Patients — Ruslan Zhuravsky, DO
Ruslan Zhuravsky, DO, shares his social media expertise on which type of content to create that attracts better patients. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Authenticity Converts More Patients — Richard J. Brown, MD
Richard J. Brown, MD, shares many pearls of wisdom on how he successfully converts more patients through authenticity in his online presence. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
How to Stand Out in Beverly Hills — Nathaniel Villanueva, MD
Nathaniel Villanueva, MD, shares his tips and experiences on how he’s been able to stand out in ultra-competitive Beverly Hills. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
His Patients Market for Him. Here’s Why. — Christopher J. Micallef, DO
Here’s why and how Christopher Micallef, DO, has successfully gotten his patients to market for him all on their own. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
What the Top 10% Do Differently — Suma Maddox, MD
Suma Maddox, MD, shares her strategy for success on what the top 10% of plastic surgeons do differently from the competition. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
150K Followers and No SEO — How He Did It — Faryan Jalalabadi, MD
Faryan Jalalabadi, MD, talks about how he’s amassed 150k followers even with no SEO, and explains how he did it. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Country Music Pays Off — Dan Hatef, MD
Dan Hatef, MD, explains how his love of country music pays off in his Nashville, Tennessee private practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
The Real Reason Patients Choose YOU — Kristina Tansavatdi, MD
Kristina Tansavatdi, MD, explains the specifics on the real reason patients choose you over your competitors. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Why Her Consults Are Easier Than Yours — Lindsey Pennington, MD
Lindsey Pennington, MD, shares why she developed her practice and team so that her consults were and are easier than yours. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Why Location Matters (And How to Use It) — Maryam Saheb-Al-Zamani, MD
Maryam Saheb-Al-Zamani, MD, explains based on her own experience at her Beverly Hills practice, why location matters and how to use it. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
700 Reviews and Zero Drama — Michael Edwards, MD
Michael Edwards, MD, shares his step by step process on how he’s amassed over 700 reviews with zero drama on getting patients to write them. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic […]
Build Your Reputation Inside a Partnership — Alexandra Hart, MD
Alexandra Hart, MD, explains from her own experience on how to build your reputation inside of a private surgical practice partnerhip. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
The “One-Stop” Cosmetic Practice — Steven A. Hanna, MD
Steven Hanna, MD, shares how two married surgeon couples have created a multi-location, one-stop Cosmetic Practice in Ontario. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Patient Trust is Your Best Marketing Strategy — Pamela Brownlee, DO
Pamela Brownlee, DO, explains why cosmetic patient trust is the best marketing strategy for your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Stop Chasing Followers. Chase Results. — Dr. Francisco Gómez Bravo
Doctor Francisco Gómez Bravo explains how it’s better to chase results and stop chasing social media followers for aesthetic practices. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
The Strategy Behind Premium Positioning — Ritu Chopra, MD
Ritu Chopra, MD, explains the strategy behind his premium positioning model for his Beverly Hills cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]