Catherine’s Book

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What You Don’t Know About the
Cosmetic Patient Can Cost You Dearly

Your Aesthetic Practice by Catherine

Author, Your Aesthetic Practice

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  • Discover why some patients say yes to you and others don’t. (You’ll be surprised at the answer);
  • Learn what could you have done differently to get the prospective patient to say YES to you rather than, “I’ll think about it”;
  • See how easy it is for you stand out as the obvious choice when being compared to your competitors and so much more…


The answers are in my popular book where I interviewed cosmetic patients of all demographics to find out what they want from you and what it will take for them to decide you are the BEST CHOICE over all other choices.

You are busy and barely have time to run your practice so I kept this book direct and succinct. There is no fluff. There are only insights and strategies to help guide you through the mind of the aesthetic patient.

And, this book includes lots of money-making marketing ideas that are easy to execute.

Use this as part of your staff training to ensure everyone on your team understands the mindset of the cash-paying patient.

Enjoy and I look forward to your feedback –



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[testimonial name=”Ferdinand F. Becker, MD” company=”” href=”” image=””]

Catherine’s outstanding book is an excellent overview and resource regarding marketing an aesthetic medical practice. It begins where marketing should begin, with the patients themselves. Excellent survey results reveal what the patients want and don’t want. There are many practical tips on patient relations, rapport building, the consultation process and decision making. Emphasis is placed where it should be; on internal marketing strategies. External marketing is put in excellent perspective and the author makes it clear it should not even be attempted until the infrastructure is in place and the internal marketing strategies have been fully implemented. This outstanding piece by Catherine Maley, MBA, should be a welcomed addition to any aesthetic physician’s library and will provide an excellent outline for not only physicians in early practice but for mature practices as well. It has certainly been helpful to me to have the pleasure of reviewing this book.


[testimonial name=”David Kaufman, MD” company=”” href=”” image=””]

Catherine provides an excellent framework to create and grow an aesthetic practice. She thoughtfully details each step of the process from intake, to consultation through post-operative care. Her paradigm shifts the mind set from medical practice to top-tier service provider. This guidebook is required reading for all members of our team.


[testimonial name=”Joel Schlessinger, MD” company=”” href=”” image=””]

Catherine really understands the aesthetic patient and what they want and need. I highly recommend this book to any physician wanting to grow their aesthetic practice.


[testimonial name=”Michael McCracken, MD” company=”” href=”” image=””]

Catherine’s book Your Aesthetic Practice has become mandatory reading for all my staff. It has helped to transform my practice from almost entirely insurance- based to increasingly cosmetically driven.


[testimonial name=”Steven Pearlman, MD” company=”” href=”” image=””]

Physicians spend many years learning how to best treat the medical needs of our patients. However, no one taught us the non-medical aspects of how to actually care for them as people. As physicians we long resisted the concept of – marketing- Ms. Maley as written this superb guide so both you and your staff can let patients know what you can offer them in a compassionate environment.


[testimonial name=”Donald Chatham, MD” company=”” href=”” image=””]

Surgeons early in their career and seasoned ones alike will find insights and useful observations as they read.