Consistency Breeds Trust

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Nothing is more important to your success than your patients and prospective patients trusting you.

Trust is born from consistency and it’s a disconnect when a patient asks you and your staff questions and get conflicting answers.  It’s your responsibility to ensure each staff person answers questions from would-be patients just as well as you would.  How do you do that?

  • Record yourself during a patient consultation where you are explaining a procedure to a patient.  Have your staff listen to it and discuss it at your next staff meeting.
  • Do a mock patient consultation for each staff meeting, have someone transcribe it and turn it into that procedure’s FAQ and start a binder to be referred to regularly.
  • Keep FAQ’s near the telephone so anyone answering can easily answer a simple question and book an appointment.

Now, no matter who the prospective aesthetic patient asks and how many different people in your office they ask, they will get a straight answer and it will be consistent.  That will give them the peace of mind they need to move forward.


For a free download of Catherine’s book, Visit or call Catherine at (877) 339-8833.  Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.

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