How different is the mood and feel of your surgical consultation with a referred or current patient versus a total stranger coming to you from the internet or from advertising?
Don’t you feel like you’re working harder to bond with them and “sell yourself,” because you know you’re being judged, since they don’t know you from Adam?
One of my surgeons said to me after two of those new-patient consultations he’s ready for a nap, because he’s exerted so much energy.
On the other hand, how smooth and relaxed is it when you’re consulting with either a current patient who’s ready for more or the friend they referred to you? Isn’t it a nicer two-way conversation with no pressure when you two are talking, the patient is open and looking at you, smiling and nodding yes? And aren’t your conversions better as well?
That’s how it should always be…
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.