Did you know that 20-30% of potential new patients are lost on the first phone call to your practice and that . . .
. . . 8 out of 10 plastic surgery practices have poorly-trained staff who can’t convert, costing them thousands of dollars per year in missed revenues. Are you one of them?
Dear Surgeon,
The number #1 complaint I get from surgeons like yourself is they have great staff, but they are just not skilled enough when it comes to promoting you to your patients.
So, you hear callers hang up without scheduling and you watch prospective patients walk out your door without taking any action.
Everything you do to promote your aesthetic practice will be a waste of time and money if your staff can’t close the callers or the visiting patients.
Why spend thousands of dollars on a great advertisement if the new patients are met with unhelpful or unfriendly staff answering the phone?
No ad is good enough to make up for poorly trained staff…
Anytime a prospective patient calls or visits your office, the staff gives her an impression about you and your practice.
What impression is your staff giving your valuable prospective patients?
Think about it . . . You pay all of this overhead to salaried staff members to work with your aesthetic patients so you can focus on the medical side of your practice only to find that 7 out of 10 of the prospective patients who came in for a consultation decided to wait, or worse — decided to go to someone else!
You see your staff greeting the patients and it looks like things are going well.
You watch the prospective patients talk with your staff and look at your photo albums of before/after photos. The staff introduces you and you have a solid consultation with the patient so you think you have a new patient . . .
. . . Only to learn the would-be patient decided to wait or to “think about it” — never to be heard from again.
Most doctors don’t realize just how much money is slipping through their fingers because their team is ill-prepared to handle patient inquiries effectively.
I’ll give you a hint on the loss: if you are losing 1 patient a day at just $2,000, do you realize that adds up to $100,000 per year that could have gone into your pocket?
Are you 100% sure your staff has the necessary skills to promote you and close the aesthetic patient?
For years now, I have called and met with practices to “mystery shop” to see how patient inquiries are handled – both on the telephone and in person at the consultation.
Quite frankly, I’ve been shocked by what I have witnessed. No wonder prospective patients aren’t booking!
As a prospective patient, I’ve been hung up on, curtly told to call back and my questions dismissed because they are interrupting the receptionist.
As a visiting prospective patient, I’ve been ignored, rushed along, led through a factory-like setting and it goes on and on.
You don’t even know how often your staff acts as the profit-prevention department rather than the customer service department ready to help, educate, and advise.
Why Can’t Your Staff Convert?
The fact is your staff may be unknowingly sabotaging your best practice promotion efforts because they don’t have the skills or the training they need to close.
I assure you — you would be shocked at some of the things your staff is saying to the patients that are making them run the other way.
But It’s Not Your Staff’s Fault — They Need Help!
Most likely, they are doing their best with the limited skills they have and would do better if they knew better. Turn your staff into money-making assets with the proper training.
In order for staff to be able to convert callers to appointments and then convert appointments to procedures, they need to know how to effectively handle patient inquiries — it’s that simple.
If you give your staff the magic words and strategies, they will gratefully use them to make you more profitable!
Clear and consistent communication with your prospective patients is, by far, the fastest way to convert them to eager, cash-paying, loyal patients.
I guarantee your staff will increase their phone and consult conversions by at least 15% when you give them the tools they need to bond with and close these prospective patients.
What does a 15% increase mean to you?
There is a compound effect when you increase BOTH areas of your lead generation process – the phones and the consults.
That’s an extra $480,000 per year when your staff is properly trained. What could you do with that infusion of cash? Pay down debt, plan a memorable family vacation, upgrade your office to attract more affluent patients?
What Others Say About My Converting Training....
"I am super happy with the Converting Club for my coordinator. She absorbs what you teach her and is able to put it to use quickly. Your strategies are practical and easy to execute. The program paid for itself many times over in just the first month."
What Others Say About My Converting Training....
"When I was asked to complete The Weekly Metrics, my first reaction was to resist. I thought it was going to be a waste of time; however, I found out they were super helpful to me in identifying where I was losing consults and what else I could be doing to get that patient to a yes. I also find the coaching calls with Catherine to be invaluable. She's helped me address objections like a pro and increase my conversion rates by 50%. Catherine's tools are my secret weapon to winning!"
What Others Say About My Converting Training....
"While I was new to cosmetic surgery, I was not new to working with people. Having the people skills already, along with what I learned from Catherine, gave me the proven strategies to jumpstart my success as a patient care coordinator. Within 2 months, I was comfortable in my role and my consult conversion rate runs consistently at 80%. I’m more confident than ever going into the consultations and using the converting strategies to get to a YES! Catherine’s training videos are short and informative. They give you the tools and scripts to help you become more successful. I loved taking the quizzes at the end of each video which helps to retain what you have learned. Completing the metrics each week was a great tool to assist me in keeping track of my success and what I could work on. During the amazing coaching calls with Catherine, we discussed these metrics which has turned me into a confident and competent closer. I highly recommend The Converting Club to anyone who wants to “up their game” and be the best coordinator they can be.”
What Others Say About My Converting Training....
"Since I joined The Converting Club, my conversions have increased by 25%. And, even though we are usually slower in the summer, I used Catherine's specific strategies and had the best month ever in July!"
What Others Say About My Converting Training....
“Catherine’s Converting Club for Coordinators has been extremely helpful to me. Her training videos were excellent, and they better prepared me to handle objections and follow a process rather than ad lib my next steps. Her trust-building strategies set the stage for a more professional consultation and helped me in my follow up process to convert more consults. My results speak for themselves. When I started, my conversion rate was 15-19% and it’s now running at 40%
What Others Say About My Converting Training....
“This training club for coordinators gave me the tools I needed to bridge the communication gap between me and the patient so I’m able to make a connection and build rapport and trust. I now stay focused on the key points I want to hit during the consultation, and I have smooth transitional strategies to go from pricing to booking surgery without feeling uncomfortable. So now, the patient is more comfortable with my surgeon, our staff and our process and more likely to say yes. Catherine’s training materials have made a huge difference in my effectiveness as a coordinator.”
What Others Say About My Conversion Training....
“Within a few months of joining The Converting Club and learning from Catherine, my converting skills have doubled my conversions. And last month, I actually converted more than the other coordinator who has been there for years.”
What Others Say About My Conversion Training....
“I am an experienced patient coordinator working for a very busy, popular clinic in Estonia. We are in a growth mode and turned to Catherine for her expertise in converting consultations. It was helpful to learn from am American expert. Catherine’s videos and coaching calls gave me a new perspective on improving our processes so the patients now come educated and ready to pick a date for surgery. My consult rate has increased to 50% within months and continues to increase as we implement these new strategies.”
What Others Say About My Converting Training....
“We never realized what a difference the right words make. Catherine’s materials taught our receptionist how to phrase things properly to be more effective. Our receptionist sounds much more caring and professional and she closes more appointments than ever before.”
What Others Say About My Converting Training....
“It is a great learning tool for our secretary because it gives her a lot of confidence when speaking with our patients. We are seeing results already in the way the telephone is answered and also the conversion of calls to consultations grows every day. Thank you.”
Introducing the Solution to Significantly Better
Closing Rates Both on the Telephone and
In-Person….
Guaranteed
Convert more callers.
Convert more consultations.
Guaranteed.
This training gives your staff what they are starving for – the right way to handle your prospective patients, both on the phone and in person, so they say yes to your services!
There is nothing else like these tools in the aesthetic market today because not many others have the sales, marketing and aesthetic background I do.
Here’s what you get:
The Phone Club for Receptionists:
The Phone Club for Coordinators:
How Do I Know What Your Staff Needs?
I have 20 years of experience in direct face-to-face selling, combined with more than $106,000 I have invested in conferences, workshops, sales programs, books, tapes and videos to bring these scripting products to you.
My first office job was as a receptionist for a high-end engineering firm in downtown Chicago and my only job was to portray our firm as the best.
I have mystery-shopped practices I have consulted with for the past two decades so I know where the pitfalls and challenges lie.
So, how much is this and what do you get?
Way Cheaper and More Effective Than Off-Site Training Seminars
To get this information on your own, you would have to send your staff to their own conferences, pay their registration, hotel, air, food, and time away from the office for a one-time event.
The beauty of this system is that your staff can learn at their own pace, without the pressure of a classroom or feeling as if they are competing with others.
These one-of-a-kind clubs are tailored to the aesthetic medical practice that takes staff training seriously.
The Phone Club = $397 per month
The Converting Club = $497 per month
Get Both Clubs Only $497/month for 3 months
That’s a savings of $1,191.
NO RISK – 100% Satisfaction Guaranteed!
I’m so sure these training clubs will help your staff – I guarantee it. Have your staff complete the training videos and metrics and if they get no value from them, you can simply return them within 30 days for a complete refund — no questions asked.
Your success is my business –
P.S. Give your staff the scripting they need to turn your prospective patients into loyal, profitable patients — Guaranteed!
P.P.S Your staff can be an overhead expense to you or they can be revenue-generating assets for you — it’s your choice.
P.P.P.S If you only convert 1 extra caller and 1 extra patient to a paid procedure, you have 10X your investment. Let me train your staff to be converting rock stars.