In Bob Brinker’s MarketTimer newsletter for May, he talks about the state of the economy. This month indicates continued economic expansion even with a weak housing market and high energy prices. The jobless rate declined in 34 states but the unemployment rate remains high at 8.l8% and the underemployment rate is very high at 15.7%.
So, what does that have to do with aesthetic medicine? Everything. You want to be strategic about who you target for your aesthetic practice. There’s a good chance the economy is not going to bounce back anytime soon, so just prepare. Market to your higher-end, more mature patients versus the young girls who don’t have as much need for your aesthetic services. Your mature patients are least likely to be affected by changes in the economy and last affected by changes in the economy.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.