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Ep.75: Generate More Revenues Without Advertising


Generate More Revenues Without Advertising

Increase non-surgical revenues, word-of-mouth referrals, reviews and social media reach WITHOUT discounts that cheapen your brand, hiring social media managers, or paying a penny towards advertising.

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Beauty and the Biz

Ep.75: Generate More Revenues Without Advertising

Catherine Maley, MBA:  Hello and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of Your Aesthetic Practice and consultant to plastic surgeons to get them more patients and more profits. Now here’s a brand-new training I did that reveals a revolutionary way to generate more revenues for your plastic surgery practice without the need for expensive marketing agencies, social media managers, or discounting your services. I hope that sounds appealing to you. So, in this presentation, you’re going to discover how to increase your non-surgical revenues, your word-of-mouth referrals, reviews and social media reach without discounting your non-surgical services and hurting your brand without paying marketing agencies huge fees without throwing more money at Google AdWords and without hiring a costly Social Media Manager.

Once you know this, this is what gives you the opportunity to dominate your market because you’re firing on all cylinders. Now I’m also going to mention a free cosmetic patient attraction and conversion blueprint freebie that you can download by going to catherinemaley.com. forward slash 2020 dash patient dash attraction dash blueprint. Enjoy, and I’m anxious to hear your feedback. My experience has positioned me to understand the unique challenges facing plastic surgeons who are looking to increase their cosmetic revenues. And to date, I’ve helped my clients generate over $19 million in revenue.

But we’re not here to talk about me, we’re here to talk about you. I really would appreciate you watching this to the end to catch all the pearls I’m going to give you and when you do, you’ll get a link to my special limited time offer. So please stay tuned. And to be completely transparent. I may offer to partner with you using my done for you predictable patient plan if we’re a good fit. And if we are, we’ll get your phone’s ringing with patient leads willing to pay a fair price for your skill and expertise. So, you don’t have to hassle with it. Or you’ll get enough value from this presentation to do it yourself. So, it’s your choice. So, what’s your number one priority as a plastic surgeon? The answer is or should be to have an automatic system to attract a steady stream of cash paid patients that is predictable, as well as consistent. Now there’s a saying in business, nothing else matters until a sale is made. And that is so true for every business, that means you don’t need leads, you need patients who are willing and able to say yes to you and pay you for your services. Does that make sense?

So, what’s stopping you from having that peace of mind of consistent flow of patients? Well, let’s talk about the numerous advertising challenges facing you today. As a plastic surgeon, you can redesign your website again. But that alone does not get traffic to your website because Google changes the rules too often. If you pay to play using Google AdWords, in order to compete, you have to be willing to outspend your competitors, which is a very costly game. You can try social media advertising, but Facebook owns Instagram, and they limit you on what you can advertise due to the nature of your content. And to make it even more challenging. The current trend in Facebook is private communities and tight knit tribe, which means it’s harder to pin down a target audience to get your ads in front of.

And even if you do, consumers today are savvier than ever, and they tend to filter on advertising. The point being, there’s a lot of noise in today’s marketplace. And it takes a ton of time, money, effort and content to get attention. That’s not going to get you when it comes to attracting more patients to your practice. So, I suggest getting very targeted and focused because you can no longer afford to advertise all of your services to everybody, since you’ll run out of time and money trying to be everywhere for everybody. So, here’s what I would do. map out a blueprint for patient attraction and conversion because it doesn’t matter how many leads you get if you can’t convert them into paid procedures. Now you receive this free pass medic patient attraction and conversion blueprint when you register.

So, keep it handy and work from it to set up your own plan. By the way, this is normally reserved for my consulting clients who pay me many 1000s of dollars. However, I want to thank you for hearing me out. So, when attempting to attract new cosmetic people to your practice, here are the questions you want to ask. So, you focus on the right things, which procedures are bringing you the most money? What are the demographics of the patients who want those procedures? Are those patients easy to find and market to? The point being, you have to know your audience and your numbers to know who to target most effectively.

But it’s not all about new leads, that’s only half the battle. The other half the battle is about what happens to those leads. It is imperative you identify the gaps in your lead process that are hurting your revenues, such as we phone staff who can’t convert the callers to appointment, low conversion rates, because your coordinators not professionally trained to convert consultation, weak patient experience, we follow up and poor patient retention, you give yourself a huge raise when you fix these problem areas that are losing your money. And here’s something else to keep in mind. Customer optimization is a must in today’s world. Now due to the insane amount of competition and the increasing costs of advertising. Smart plastic surgeons will continue to develop other marketing channels and shiny object gimmicks. But the main lift and the revenues will come from customer optimization. Now that means the smart surgeons invest to acquire new patients, and they invest in keeping them because retention is the new patient attraction strategy of today. Increase a patient’s lifetime value.

So, they return more often, spend more during their visit, refer their friends, give you a great review and cheer you on social media. This is where all your leverage is you already spent a fortune to attract that patient to your practice, in a question, nothing to keep them but reaps the huge rewards when you do because most cosmetic patients are not one and done. They didn’t stop wanting cosmetic services, they just stopped wanting them from you because you’ve been ignoring them. Please remember cosmetic patients had endless need, especially as the relentless aging process continues. Your cosmetic patients need your surgical and non surgical services now in a month from now and a year from now and so on and so on. And contrary to popular belief, because many patients really don’t like the doctor shop. When they find someone they like, they stick with them.

Especially if it’s somebody who’s altering their physical appearance. So, when you adopt the cosmetic patients for life mentality, you gain leverage with those patients who already know, like and trust you, you already spent a fortune attracting them to you now just hang on to them. And they’ll be your unpaid sales ambassadors that bring you new patients who convert right to five-star reviews, share you on their social media platforms, interact with you on your social media platforms, agree to have their before and after photos used in your marketing and so on. So, to pull all of this together, what’s the most effective way to advertise your cosmetic services to grow your practice? The answer is to test and track your advertising channels to ensure you’re getting a good ROI. Perfect your lead funnel so you convert more of these leads, and then turn these hacking patients into your unpaid sales team. And it’s also about building up your social proof. So new patients who are researching online and see for themselves how much other cosmetic patients love you and their results. It’s all about what others say about you. Because social proof and word of mouth referrals are a critical part of building a cosmetic practice. It always has been and it always will be. It’s the most authentic way to get new patients. And it’s the most effective way of advertising for free. So when you have a system in place, utilizing social media, email and word of mouth, you don’t have to do the work, your patients are doing it for you. All you have to do is continue to provide quality service and build relationships with your patients. And then give them an added incentive to help you grow your practice organically. There’s lots of different ways. That’s where the kiss rewards club comes in. And it’s a revolutionary way to generate more revenues for your plastic surgery practice without discounting your services and without spending any more and advertising.

Now, the kiss club uses your current patients to do the work for you. It rewards your current patients for growing your practice. And it uses a trustworthy and personal source your existing patients who already know, like and trust you, it requires almost no work on your part. And it’s easy to implement and automatically tracks your progress and generates monthly ROI report. Because here’s the thing. Cosmetic patients are busy and they’re not thinking about your marketing plan. So, the kiss club includes a full done for you marketing plan that keeps you top of mind and encourages your patients to spread the word in lots of different ways. And in return, they’re rewarded with kisses. Now every kiss they earn is $1 Towards a free non surgical treatment. It’s simple and fun for patients to follow, and it’s easy for staff to track. So, here’s how it works. When your patient is checking out for the day, your staff adds kisses to their account. So, if they spent $400 on non surgical services that day, they get 400 kisses. And their goal is to reach tears for free services.

For example, 1000 kisses equal free Botox 3000 kisses equals free filler 5000 kisses equals free laser treatment. By the way, the profit on that for you is minimally 750%. So, these are not lost leaders and you’re not losing money, you’re actually investing in a healthy profit margin. Your patients also get to tier one automatically with 1000 kisses. When they write a review, refer a friend or approve use of their photos in or complete surgery that’s optional. They can even get extra kisses when they like and cheer you on social media. And that’s another way to attract new cosmetic patients to your practice.

Now, if you’re wondering, does this really work? The answer is yes. Here are actual monthly progress report highlights of just two of our kiss clients. Now case study number one at 30% email open rate 120 new signups well referrals 27 reviews 28 Facebook likes 32 Instagram likes 38 reached 3000 tier six reach the 5000 tier, their redemptions were $4,530 their revenues were $91,000 for a monthly ROI of 2,000%. Now case study number two hit a 25% email open rate 22 new signups six referrals four reviews 20 Facebook likes pointing to Instagram like 31 reached 3000 tier nine recent 5000 tier, their redemptions were 2440 their revenues were 85% for a monthly ROI of over 30 400% I hope you’re seeing all the ways the kiss club grows your practice on autopilot.

So, here’s exactly what you get if you qualify and become a Kiss Club partner, a complete done for you marketing solution that generates patients and revenues for your practice on autopilot. Because we all know loyalty programs usually fail because nobody markets them so they fizzle out. That’s not the case here because we do all the marketing for you using email, signage, social media, and texting is optional. And here’s exactly what’s included two monthly emails personalized for each of your patients for a better open rate. Social media toolkits every week to include posts they’re already written and designed and copy is done for you customized landing page to capture nukus members who visit your website referral and review stimulators in how signage to keep your patients excited to participate, call and click tracking all your results.

Staff scripting to help convert more patient monthly practice building kiss newsletter, as well as monthly progress reports. So, you see the results of your investment. That alone has a total value of 15,750. But it comes free when we partner. But there’s more. When you schedule a call with me, and we determine you have what it takes to succeed with this rewards club. I’m going to include the customized platform setup, ongoing support, and staff training all for $1 and it’s regularly 2497. And during your $1 trial. While we’re busy setting up your platform, I’m including free access to my popular online training center called more patients Academy. That’s an additional value of 1997. So, you’ll have free immediate access to this cosmetic practice in a box resource full of 16 practice growth modules you and your staff can learn from now the strategies you learn are 10s of 1000s of dollars per month, and more than paid for by the cash rewards club. Now some of the topics include how your staff can work with to position you as the best choice, how to run your practice, like a business, how to convert consultations, how to turn phone calls into profit, how to follow up after the consult and a whole lot more. And here’s something else you’ll love. My kiss rewards club is guaranteed.

If for some odd reason, this kiss rewards program doesn’t become your easiest, cheapest patient attraction, conversion and retention secret weapon within 60 days, you are under no obligation to continue it and you can cancel it anytime. Now obviously, we can’t offer this forever this $1 trial. So, this offer stands for a very limited time. Once we’re close to our fulfillment capacity, there’s a lot of work that goes into this, we’re going to have to revert back to our retail price of 2497 to set all of this up. So, this is your first and maybe only warning to take advantage of the $1 trial to get you set up after we talk to be sure you’re a good fit. Now the searchers who have implemented this system have already seen huge monthly on, realize these practices monthly progress report showed 14% email open rate 54 new signups three calls three online requests for referrals. Eight Google revenues 18. In the tier two 3000. Tier six in the 5000 tier for Facebook likes 32 Instagram likes, the revenues were 128,000, the redemptions were 3097, for a monthly ROI of 4,133%. Hmm, I want to do the same for you. So please schedule that call with me. So, we can determine if you will get great results and take advantage of the dollar trial.

So just to recap what the kiss rewards program does for you, you don’t have to discount your services anymore, is easy for patients to follow and get excited about your existing patients are already a trusted and reliable source to their friends and followers who are potentially new patients, you’re saving a lot on advertising dollars, you’re using personal direct advertising in a very targeted and focused way, that’s much more likely to cut through the noise. Now, you might be saying to yourself, I’m not sure I want to be giving stuff away for free.

And here’s what I say to that. I completely understand that you don’t want to give anything away for free. You’re running a business after all. So, here’s the math. In order to achieve a free area of Botox, your patient will have to first spend far more on your non-surgical treatments to reach that reward. Or they’ll need to give you a referral or review or a social post or something else that immediately benefits your bottom line. And remember, the minimum ROI on a free service is at least 750%. So, this is a profitable moneymaker for you. And you might be using other vendor reward programs, which is also fine. The kiss rewards club works side by side with whatever setup you currently have. Even if you provide vendor discounts, or other special offers. My intuitive system makes things easier, not harder. And we’ll work with your staff to make sure everything is implemented efficiently and without any headaches on your end. It’s so easy to use. The staff training takes like 10 minutes or less. If you have any other questions or concerns. I’m happy to address them when we talk since we both want this to work for you.

So, let’s go over one more time what you get when you partner with me to attract, convert and retain a whole lot more cosmetics to monthly emails personalized for each of your patients for a better open rate. Social media toolkits every week do include posts that are already designed with copy done for you customized landing page to capture new members who visit your website, referral and reviewed stimulators in house signage and prompts to keep your patients excited to participate. Calling click tracking all your results. That scripting to help convert more patient monthly practice building kiss newsletters, and monthly progress reports.

So, you see the results of your investment in for a limited time you get a customized platform setup, ongoing support, as well as staff training all for only $1 that regularly 2497 as well as that free and immediate access to more patient Academy Online Learning Center full of 16 practice growth modules you and your staff learn from and those are a value of 1997. That’s a total value of 15,750 plus another 4400 in bonuses. And all you need to do right now is to schedule that call with me to make sure we’re a good fit, reward your existing patients with more services and reward yourself with more revenue. Please click to schedule a call with me and I look forward to speaking with you.

Okay, I’m back and hoping you got a ton of value out of this training. Now the major takeaway is to grow your cosmetic practice the easier and cheaper way by leveraging the assets you already have. So, when you spend as much time on retaining and nurturing your current patience as you do try to find new ones, you grow by spending less converting more and enjoying the process. I sure hope this was a value to you please do me a favor and subscribe to Beauty and the Biz. And leave me a good review if you feel so inclined. And then I’d love your feedback into a question. So as always, feel free to leave me a message at my website at catherinemaley.com or you can talk to me and social media Instagrams always a good place to DM me and that is catherinemaleymba. Thanks so much and we’ll talk again soon.

Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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