Most surgeons I’ve spoken with all over the US have been super busy since they re-opened, and that’s fantastic.
The patient surge has been unexpected and strong.
I’m assuming it’s because a whole group of cosmetic patients are sick of being cooped up.
Their Botox and fillers wore off.
They gained quarantine weight.
They are tired of the standstill and they want to live again.
So, the demand has been great, and the surgeons are excited to get back into the operating room and do what they do.
Actually, many surgeons reported that after being in lockdown for months, they really missed going to the office, having a schedule, and working with patients and staff.
So, there are silver linings that came out of this crazy time.
But here’s the thing.
We don’t know what’s going to happen next.
If we have learned anything, it’s that life can change fast and nothing is certain.
We also learned we need to be better prepared for life’s surprises.
That includes saving more so you have a cushion to weather storms as well as re-thinking your practice plan for attracting – converting and retaining cash-paying patients.
Let’s take new patient leads.
Although things are going well right now, life will get back to normal and advertising costs will increase for new leads and bad quality leads will continue to waste your time.
The conversion rates will continue to decrease due to relentless competition. And you will experience more and more patients running off to your competitors who discount their prices.
To combat those issues, you need a lot of leads coming in every day.