"Catherine, sorry for the delayed response. Things have evolved a bit differently from when we last talked. Yes, last year did turn out well and you and I discussed some of your other suggestions that we had implemented but I expressed that we didn’t see the effect we had hoped for and so you and I discussed some other strategies on tweaking the right message, right audience, right medium.
I still have yet had time to follow up on implementing the additional, new strategies we discussed in our last phone call. However, I felt the need to reach out and follow up with you because, as it turns out, the suggestions we had implemented that I complained we hadn’t seen any results from….well, I was wrong.
In the first quarter this year, our earnings from cosmetic surgery are up 96% over one year ago( last year was slower than usual first quarter) and 44% from our prior best first quarter ever!
This increase in revenue was achieved by only adding a few additional patients over that quarter--better patients, better revenue with minimal additional labor on our part. I attribute this to a few things.
Implementing your strategy to go “deep” in our marketing efforts in our local community, doing the same ad with better before/after photos of a facelift patient across multiple print and direct mail pieces, and repeating these over a period of time, the age of our practice in the area and the local economy that continues to improve.
The general marketing principles and guidance regarding the location of our practice and principles for future practice marketing and development were sound advice that have proven to be beneficial and true.
Thank you for your practical insight and advice. We still have a way to see the full implementation and effect of all of your input and I am excited to see the results as they unfold!
We have enjoyed working with you and I believe what you offer is unique in the consulting industry for our field.
Any practice, at any stage could benefit from the vast array of consulting information and products your firm offers. we look forward to continuing to seek out your services as we continue to grow!”