Back to the Fundamentals

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The most successful multi-million dollar aesthetic practices become just that by focusing on and getting very good at the following fundamentals:

  • Attracting high-value cosmetic patients
  • Qualifying them to ensure they are a good fit
  • Converting them when they call and when they come in for a consult
  • Retaining them for a lifetime
  • Encouraging their referrals

Be sure to set up processes that address each step so you get the most out of each patient interaction.


For a free download of Catherine’s book, Visit or call Catherine at (877) 339-8833.  Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.