2012 is going to be a challenging year for aesthetics thanks to lingering recession, Groupons, heavy competition, less Internet traffic due to the sheer number of competitors and fickle aesthetic patients who show little to no loyalty.
It is VITAL you corral your best aesthetic patients so they don’t wander off. It’s also cheaper than spending a fortune finding new patients. It’s also more fun to work with patients who know, like and trust you than total strangers who are apprehensive.
A great solution is the VIP Club Card. It builds “silent golden handcuffs” around your best patients who return often and refer their friends. These high-quality patients love feeling special and getting preferential treatment so use that to your advantage. Give them a unique VIP Club Card with perks and they’ll help you succeed in 2012.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.