Boy, have things changed in the world of marketing for new plastic
Not very long ago, it was enough to update your website, use key words
and backlinks and web traffic found you.
Not any more. The Internet has gotten too crowded and google has
gotten a lot stricter about who gets ranked.
For example, if you do a google search, “liposuction surgeon”, you will
most likely see ASAPS, ASPS and WebMD come up first way before you’ll
see a solo plastic surgeon’s website.
That’s because the big boys have authority over solo plastic surgeons.
So what do you do to combat this?
Here is what you do to get new plastic surgery patients to find you:
There is no one thing you can do in today’s world to get attention.
It takes all sorts of different communications all working together to
get the attention of would-be patients.
- SEO and graphic going to video page
- Pay Per Click
- Content Marketing
- Social Media
- Banner Ads
The more channels you use, the better off you’ll be.
Yes, this costs money, time and effort like everything else that is worth
pursuing; however, be smart about it and work with the pros so you and
your staff don’t get bogged down in the details.
Internet Advertising is becoming more and more expensive.
The only way you’ll be able to compete is by optimizing your conversions.
Prospective plastic surgery patients are clicking like crazy due to the
insane amount of information coming their way.
So marketing funnels are going to be more popular than ever before
because it’s tough to get prospective patients to engage right out of the
Just like any relationship, they need to be courted.
But, instead you typically have a pay-per-click ad go to a webpage and
hope they call you.
You need to build familiarity with that prospective patient so they get
comfortable enough with you to actually call and visit.
Increase a Patient’s Value
It’s almost impossible to “burn and churn” through patients…it’s too
expensive and exhausting to constantly find new patients.
That doesn’t happen by accident. Everyone is too busy and focused on themselves
to care about growing your practice so they need your help.
Stay in touch with these patients so they become your sales ambassadors!
Want More? Check out my new training,
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.