Wow, the world of advertising is changing and how plastic surgery marketing will change in 2020 is as well.
Not very long ago, it was enough to update your website, use key words and backlinks and search engines found you.
Not any more. The Internet has gotten too crowded and google has gotten a lot stricter about who gets ranked.
For example, if you do a google search, “liposuction surgeon”, you will most likely see The Aesthetic Society and American Society of Plastic Surgeons come up first way before you’ll see a solo plastic surgeon’s website.
That’s because the big boys have authority over solo plastic surgeons.
So what do you do to combat this?
When you understand how plastic surgery marketing will change in 2002, you’ll want to do this to get new plastic surgery patients to find you:
Multi-Channel Marketing for Plastic Surgery Patients
There is no one thing you can do in today’s world to attract new prospective patient surgery patients.
It takes all sorts of different communications all working together to get the attention of would-be patients.
- Pay Per Click
- Content Marketing
- Social Media
- Banner Ads
The more channels you use, the better off you’ll be.
Yes, this costs money, time and effort like everything else that is worth pursuing; however, be smart about it and work with the pros so you and your staff don’t get bogged down in the details. Click Here to Schedule a Free Consulting Call with Me
Optimize Plastic Surgery Lead Conversions
Internet Advertising is becoming more and more expensive.
The only way you’ll be able to compete is by optimizing your conversions of the leads you do get.
Prospective plastic surgery patients are clicking like crazy due to the insane amount of information coming their way. So even though they may have clicked on your website or social media platforms, that doesn’t mean they are ready to call you. There’s a good chance they need nurturing so they feel comfortable enough to go the next step.
So back end marketing funnels are going to be more important than ever before because it’s tough to get prospective patients to engage right out of the gate.
Just like any relationship, they need to be courted.
You need to build familiarity with that prospective patient so they get comfortable enough with you to actually call and visit.
Increase a Plastic Surgery Patient’s Value
It’s almost impossible to “burn and churn” through your plastic surgery patients…it’s too expensive and exhausting to constantly find new patients.
That doesn’t happen by accident. Everyone is too busy and focused on themselves to care about growing your practice so they need your help.
Stay in touch with these patients so they become your sales ambassadors!
Want to learn more about how plastic surgery marketing will change in 2020? Check out my latest report, Cosmetic Patient Attraction Plan for 2020.
Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery.