Give your patients affordable solutions for their concerns .
Your goal should be to keep your aesthetic patients coming to you no matter what is going on in the economy or your practice. Trust me, if they were interested in looking good last year, last month and yesterday; they are still interested in looking good this month and this year and next year, but you need to help them! They need cost-effective interim solutions to hold them over while money is tight.
This is the perfect time to offer them “beauty on a budget”. So, for those who were considering facelifts should be educated on fillers. Those who were interested in fractional resurfacing should now be educated in microdermabrasion and peels.
The point is to keep them returning to you and your staff. You never want them to wander off to someone else since they may never find their way back to you.
For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying